Welcome to the Help and support hub for Dynamic Tag Management—the tool that activates your digital marketing tools. Find what's new, tips, and solutions to common issues pertaining to Dynamic Tag Management.
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Tutorials & Training
Help & Troubleshooting
Know what's new and what's been fixed in Dynamic tag management
Find information about updates to the Dynamic Tag Management Help.
We put a lot of effort into establishing relationships with our customers, through which we receive detailed feedback on our Dynamic Tag Management (DTM) solution. Over the next few months, I’ll share some tag management user experiences, beginning with one from Jason Thompson at 33 Sticks, a boutique analytics consulting company. 33 Sticks has helped its clients generate meaningful data through the deployment, maintenance and utilization of various systems.
Back in June you might have seen the recent update to the calculated metric builder in Adobe Analytics. However, I wonder how many people realize how much power lurks below the surface of this latest release. Yes, the calculated metric builder workflow and look-and-feel were updated, but you now also have the ability to create unlimited metrics on-demand. If the thought of “unlimited metrics on-demand” in Adobe Analytics hasn’t elevated your heart rate to any degree then you may not fully appreciate what this means. I’ll try to give you some context and perspective for the potential impact of this new feature.
I was recently asked to speak at the Digital Analytics Association Symposium in Washington, D.C. on the future of analytics and building digital foundations. As I worked on the presentation, I wanted to take the same approach with the audience that I do when I meet with clients on this same topic. What follows is a more detailed discussion of my talking points at DAAS.
Read about how HP was able to see the value in using Dynamic Tag Management on day one.
Dynamic Tag Management features
Tag management Robust interface Rules-driven tag execution Data distribution management
Overview and Setup Basics
Advanced Setup - Rule Events
Advanced Setup – Rules Continued
Advanced Setup – Versioning and Governance
Troubleshooting Rule Conditions
Getting started & Help
Learn about getting started and requesting access to dynamic tag management.
Invite users to dynamic tag management and assign user roles.
Tools let you quickly integrate Marketing Cloud solutions on your site.