This article shows you how to identify and effectively reach individuals across multiple and shared devices.
You'll Learn
  • How to enable a device graph
  • How to use the Audience Manager Profile Link feature for cross-device targeting
  • How to share audiences in the Experience Cloud
  • Adobe Audience Manager
Use Cases

Step 1: Enable a Device Graph

To reach your audiences, you need to be able to identify individuals across multiple and shared devices. A device graph links an individual to the personal and shared devices that they use.

The Adobe Experience Cloud provides several options for a device graph, including the Experience Cloud Device co-op. The Device Co-op is a digital cooperative where participating customers share device link information.

  • Should I use the Profile Link device graph, the device co-op, or an external device graph?
    This usually depends on the authentication rate on your site and how important it is to identify individuals for experience targeting. To learn about the Profile Link device graph, see Profile Link. To learn about other device graphs, see External Device Graphs.

  1. Configure a device graph using Profile Link, Experience Cloud Co-op, or an External Device Graph.

If your site has low authentication rates, Audience Manager integrates with several identity link providers to help increase authenticated matches. Contact your Adobe representative for more information.

Step 2: Enable Cross-Device and Authenticated Profiles using Profile Link

Audience Manager Profile Link works with cross-device data sources to identify and collect traits for authenticated site visitors. It includes the Profile Merge Rules feature. With Profile Merge Rules you get control over the data sets used for segmentation and can target a person accurately across multiple devices.

Step 3: Share Audiences

The People Service lets you easily share audiences across the Experience Cloud.