The Customer Attributes core services uses the customer ID to link offline data to online visitors using the Experience Cloud ID service. You can enrich your visitor profiles by uploading additional data.
What data is available to enrich my customer profile?
This data must be not be personally identifiable information (non-PII). Consider uploading in-store purchase events, subscription or status level, help desk data, and other data that can enrich audience building and personalization.
Should I use Customer Attributes or Audience Manager to onboard offline data?
Upload the data to customer attributes if you want the data available for analysis. If the data is for profile enrichment and not analysis, then you can upload the data Audience Manager. You can upload the same data to both services using the same integration code.
Audience Manager Customer Data Feeds let up upload CRM, call center, and other offline data to use in audience qualification. Data uploaded using Customer Data Feeds is linked through the Customer ID integration code.
There is no self-service process to start data feed delivery. Contact your Audience Manager consultant or Customer Care to get started.
Audience Marketplace is a centralized location to integrate 2nd and 3rd party data sources directly in Audience Manager. Audience Marketplace takes care of contracts, billing, and payments between data providers and sellers to provide simplified data onboarding.