This use case guide describes how to optimize Adobe Campaign email marketing using data from Adobe Analytics and real-time personalization from Adobe Target.
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The email marketing use case shows you how to implement an integrated email strategy with analytics, optimization, and campaign management. Learn more
(external account 0:20; web services account 0:40; integration workflows 1:50; demo 2:05; analysis workspace 2:45; calculated metrics 3:50)
The Experience Cloud visitor ID can be used to associate an email address with an unauthenticated browser profile. After the visitor ID and email address are associated, you can use Experience Cloud Triggers to send remarketing messages based on site activity.
(create trigger 0:20; trigger types explained 0:33; triggers in campaign 2:04; transactional messages 2:49)
(site update 0:20; mcid data element 0:35; ID service tool update 1:03; site update validation 2:04; data source configuration 2:27; AMC data source 3:30; demo 4:14; triggers demo 6:00)
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