Learn how to use Adobe Mobile Services to deliver experiences and tests to a mobile app.
You'll Learn
  • How to deliver personalized experiences in your mobile app.
  • How to deliver A/B tests to determine which experience yields better results.
  • Configure points-of-interest for experience targeting.
Prerequisites
Solutions
  • Adobe Target
Use Cases

Step 1: Personalize Mobile App Experiences

Personalize experiences in your mobile app users to increase content relevancy and engagement.

(planning 0:30; targetLoadRequest 1:22; create experiences 2:30; create audience 3:08; create offers 3:48; create activities 4:00; display experiences demo 5:50)

Decisions

  • Where can I personalize experiences in my app?
    Anywhere! You can call Adobe Target to retrieve content, and then use the response to customize nearly any aspect of your app.
  • What formats can I use to deliver experiences?
    Adobe Target can deliver any text content to your app, so you can whatever format makes sense for your app.

Steps

  1. Configure the SDK to display Target content in your app (see the Target section in the SDK guide for your platform for instructions).

Do More

  • Use mbox and mbox profile parameters to send data directly to Adobe Target for audience qualification. See Adobe Target documentation.

Step 2: A/B Test Experiences in Mobile Apps

Use the A/B testing capabilities of Adobe Target to test content, offers, and experiences in your app.

(A/B offer 0:48; success activity 1:48; targetLoadRequest 2:29; activity reports 3:30)

Step 3: Personalize App Content Using Places

Learn how to set up points-of-interest using the Places service for experience targeting.

(location reports 0:16; define places 0:35; places in ADBMobileConfig.json 1:13)

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