Learn how to display in-app messages and send push messages to drive mobile app engagement.
You'll Learn
  • How to send in-app messages.
  • How to configure your mobile app to send push messages.
Prerequisites
Solutions
  • Adobe Analytics
Use Cases

Step 1: Send In-App Messages

In-app messages are delivered to users in real-time, based on the conditions you specify. The messages are triggered from data collected by the Mobile Services SDK. In-app messages are great way to offer targeted product suggestions, cross-promote related apps, and display relevant videos.

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Decisions

  • Should I send in-app messages or push messages?
    In-app messages are an effective way to display content in your app without updating your app. Push messages are a great way to re-engage users outside of your app.

 

Steps

  1. Configure your app to work with the Mobile Services SDK.

    See Guide 2: Collect App Metrics. See also In-App Messaging (iOS) or In-App Messaging (Android).

  2. In the Mobile Services user interface, create an in-app message.

Do More

  • The triggers for in-app messages are defined by Lifecycle metrics. If you want to use specific content in your app as trigger events, you can configure custom context data in your app. For example, you can Track App States.
  • Use traits to narrow the audience for your in-app message. For example, you can use location to filter the in-app message audience to a certain region.

Step 2: Configure Your Mobile App for Push Messages

From the Mobile Services user interface, you can send push messages to engage with users. For example, you can send push messages to all iPhone users who have not opened your app in the last 30 days. These notifications can alert users about new updates, offers, or reminders.

When you create a message in the Mobile Services user interface, this information is sent to the app store (Apple or Google) and then delivered by the store push notification service to users' devices. Push messages appear only to users who opted in to receive notifications when they are not actively using your app.

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Decisions

  • Should I send in-app messages or push messages?
    In-app messages are an effective way to display content in your app without updating your app. Push messages are a great way to re-engage users outside of your app.

 

Do More

  • To track linking to your mobile app, you can create marketing links. You can use these marketing links in push messages and acquisition tracking.
  • To allow users to be redirected to your installed app seamlessly, see Universal Links and App Links. If you want to display a landing page that gives users the choice to open the app, go to the app store, or jump to a website, for example, you can create an interstitial.

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