Welcome to the Adobe Experience Cloud! Before you begin administration and setup tasks, make sure that you have an effective implementation plan in place. Understand the onboarding tasks that need to be done, and learn what you can do to prepare for deployment of Experience Cloud solutions.

Follow these guidelines to help you set up Experience Cloud solutions, whether you implement by yourself or work with an Adobe consultant or partner (recommended).

diagram of experience cloud

When to Expect Access to Experience Cloud

The first administration access normally initiates around 30 days prior to the software license start date, not the signing of the service order. If you are unsure of your license start date, please contact your Account or Sales Manager. When you get access, you or someone in your company will receive a welcome email with instructions. Follow the First-Time Setup Guide through your initial onboarding and enablement.

We highly recommend new customers to join the Adobe Experience Cloud experts in our forum community. You’ll have access to solution specific how-to content, our calendar of regular "Ask the Community Expert" events, and the ability to ask questions whenever you need. If you’re not a member already, sign in today with your Adobe ID.

Identify Your Team Members

Which members of your team need to be involved in planning and implementation? What are their responsibilities? How will you grant them access to the Experience Cloud solutions?

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When you get access to Experience Cloud, the person who receives the welcome email will use the Admin Console to add other administrators and users. Explore the following resources to see how you can provide access to admins and users.

To do this: Go here:
Watch videos about using the Admin Console Experience Cloud First-Time Setup Guide
Read Admin Console documentation

Admin Console Help (Adobe Enterprise)

User and Product Management in the Admin Console (Experience Cloud)

Decide whether to use Enterprise IDs or Federated IDs for user authentication. Claim a domain for your organization.

Manage identity types

Claim a domain

Decide how to manage large groups of users. Use APIs to link to your directory services.

Bulk operations

User Sync Tool

Define an Implementation Strategy

Work with your Adobe consultant or partner to create a detailed plan for implementing Experience Cloud solutions. Which key tasks need to be performed in the first few days of implementation? Once the initial setup is in place, which tasks should be performed down the road? Who is responsible for each task?

Key tasks:

  • Work with your consultant or partner to fill out the questionnaires provided in the implementation guides for each solution.
  • Define a workflow for testing the implementation and pushing changes to production.
  • Identify requirements for new hardware, if required.
  • Enable a process for members of your organization to gain access or request additional permissions.
  • Set up internal documentation that members of your organization can refer to for guidance.

Who should do this? Key members of your organization such as the IT administrator, marketing managers, data analysts, and other stakeholders should collaborate with an Adobe consultant or partner.

While working on a deployment plan, become more familiar with the Experience Cloud solutions that you have access to.

Prepare Your Website for Experience Cloud

Experience Cloud includes core services that work across the different solutions. Take advantage of these core services to lay a strong digital foundation and enhance integrations.

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Tag Management

Who should do this? Members of your organization such as IT administrators. Using Launch requires a System Admin role for the Experience Cloud.  

Whether you're using only one or mutliple Experience Cloud products, we recommend that you use a tagging tool to activate features that are used across Adobe Experience Cloud solutions. Adobe offers two tag management tools: Launch and Dynamic Tag Management (DTM). Launch is a new tool that will eventually replace DTM. With your tagging tool, you add tags to websites and apps that allow you to collect data, and you set up an ID Service to identify customers.

Key tasks:

  • Use the tagging tool to create a web property. Add key tools such as the ID Service and Experience Cloud solutions.
  • Deploy the embed code in the header and footer of your websites.
  • After you install the embed code, continue to add tools and create rules.
  • Validate the implementation.


To do this: Go here:
View Adobe Launch videos
Launch Videos
Read Launch getting started documentation Getting Started with Launch
Step through an implementation guides Core Services Implementation Guide
View tagging recipe Integrate Digital Marketing Tools with Your CMS

Visitor ID Service

When your organization implements the ID service, this ID lets you identify the same site visitor and their data across different channels for use in different Experience Cloud solutions.

To do this: Go here:
View information about creating customer profiles
Create a Unified Customer Profile
Learn about visitor IDs Experience Cloud ID Service Overview
Learn about audiences and profiles Audiences
Learn about device co-ops
Device Co-op Overview

Adobe Mobile Services

You can use Adobe Mobile Services to enable marketing capabilities for mobile apps. This service lets you understand and improve user engagement with your mobile apps.

Make sure that your app developers are aware of these capabilities and have the information they need to enable Adobe Mobile Services in mobile apps.

To do this: Go here:
Learn about adding mobile services code to mobile apps Adobe Mobile Services
Watch videos about mobile services integration
Mobile App Engagement Recipe

Plan to Deploy Analytics Cloud Solutions

Analytics Cloud solutions include Adobe Analytics and Adobe Audience Manager.


Which key performance indicators (KPIs) need to be measured in your websites and apps? Go through the implementation guides with your consultant or partner to create a plan for deploying analytics. Create a workflow plan for testing the implementation in a staged environment and pushing the changes to production.

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Who should do this? Analytics Product Admin does setup work in tagging tool. Website developers and app developers add tags.

Explore Analytics resources

Audience Manager

Who should do this? Audience Manager Product Admin

Learn how to build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Key tasks:

  • Go through the implementation guide with your consultant or partner to determine an implementation plan.
  • Determine the type of data collection needed.
  • Understand the possible integration methods.
  • Identify your strategic partner and determine whether the partner needs to do implementation work. See this list of Adobe Audience Manager partners.

Explore Audience Manager resources

To do this: Go here:
View an Implementation Guide to create a checklist
Audience Manager Implementation Guide
View a video overview
Audience Manager Video Overview
Read getting started documentation

Audience Manager Overview

Discover and Build Audiences Guide

Plan to Deploy Marketing Cloud Solutions

Marketing Cloud solutions include Adobe Experience Manager (AEM), Adobe Target, and Adobe Campaign.


Use Adobe Target to set up A/B tests and personalized experiences for websites and apps.

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Who should do this? Target Product Admin

Key tasks:

  • Step through the Target implementation guide with an Adobe consultant or partner.
  • Decide whether to use a tag management tool to implement Target (recommended).

Explore Target resources

To do this: Go here:
Read Target overview
Introduction to Target
View Target implementation resources

Target Implementation

Adobe Target Implementation Guide

View Target integration recipes

Personalize Content Guide

Mobile App Engagement


Use Adobe Campaign to personalize and deliver cross-channel campaign offerings. Work with an Adobe consultant or partner to create an implementation plan for Campaign.

Explore Campaign resources

To do this: Go here:
Read Campaign getting started page Adobe Campaign – Getting Started
View Campaign implementation resources
Adobe Campaign Implementation Guide
View Campaign recipes Email Optimization Guide


Who should do this? For AEM implementation, consult with an Adobe representative.

AEM is content management system (CMS) for creating content for websites and apps. AEM can be integrated with Experience Cloud solutions such as Analytics, Target, and Campaign to deliver compelling content and experiences.

Work with your Adobe consultant or partner to determine an implementation strategy for AEM.

Explore AEM resources

To do this: Go here:
Walk through an AEM Sites tutorial (developer) Getting Started with AEM Sites
View AEM implementation resources

AEM Project Checklists

AEM Assets Implementation Guide

AEM Sites Implementation Guide

AEM Forms Implementation Guide

AEM Best Practices

View information about managed services AEM Sites Managed Services Enterprise

Plan to Deploy Advertising Cloud

Advertising Cloud solutions include TV, DSP, Search and Creative. For assistance deploying your Advertising Cloud solutions, please contact your Adobe Account Manager. To learn more about training, check out Adobe Advertising Academy.

Join the Experience Cloud Community

Help is available anytime from the community experts at the Experience Cloud Community Forums. At every step in the process, you can reach out to the community for guidance, tips, and answers to questions.

Use an Adobe ID to sign in. Then ask a question, submit an idea, or view discussions.