Adobe Analytics collects, analyzes, and reports data for all Experience Cloud solutions. In this step, you create a report suite to collect analytics data. This report suite is associated with a web property in the next step.
If the websites you are hosting in AEM sites have similar metrics and performance indicators, you can use a single report suite along with separate virtual report suites for each web property.
Dynamic Tag Management is used to deploy page tags for the Experience Cloud ID Service, Analytics, Target, and other Experience Cloud solutions. In this step you set up a DTM property and add marketing tools.
- Which tracking server should I use?
See correctly populating trackingServer
- Which Target library should I use (mbox.js or at.js)?
The at.js library is recommended for new implementations.
- Am I ready to deploy the Marketing Cloud ID Service?
Complete the Marketing Cloud Visitor ID Service Dynamic Setup Guide to find out.
- View DTM Demo Videos.