A customer ID uniquely and anonymously links your site visitors to customers in your CRM, help-desk, and other marketing tools. This enables offline enrichment of the visitor profile for integrated analysis and personalization.
What is the best system-of-record to provide an anonymous customer ID?
Your current CRM system is likely capable of exporting anonymous customer IDs and additional data that can be uploaded to the Adobe Marketing Cloud.
- What is the best method to set the customer ID?
Extend your authentication or subscription service to write the ID to the data layer or AEM Content Hub. For other scenarios, you can use a DTM event to set the ID.
- What can I do if I have low authentication rates on my site?
Audience Manager provides native integrations with identify resolution services to help you personalize experiences. Contact Adobe for more information about these services.
Tracking the authentication state provides granular control over audience qualification. Using Audience Manager Profile Merge, you can deliver different experiences based on authenticated and unauthenticated behavior.
- How closely do I need to track authentication state?
This typically depends on the types of experiences and offers you want to provide based on the authenticated user profile. If you have offers or experiences that you want delivered only while a user is authenticated, you should track at the hit level. If you are primarily trying to deliver the most relevant experiences regardless of current authentication state, you might prefer to consider all activity after the initial identification as authenticated. You can do this by persisting the customer ID across visits.