Goal

The goal of this module is to understand:

  • Types of Facebook ads (with a focus on marketplace ads)
  • Types of Marketplace ads
  • Placement of Marketplace ads
  • Details of Standard ads
  • Details of Facebook Object ads
  • Details of Page Post ads
  • Details of Sponsored Stories ads

Facebook basics

Facebook Ads

Marketplace ads

Definition of ads:

Ads are paid messages coming from businesses. They are the voice of the marketer. They can include social context about friends.

Facebook Ads2

Voice of Business: These are ads created and targeted by the advertiser.

Voice of Friend: These are ads that are leveraging the virality of a social network. For example, ads can be shown to the fans of a business.

Marketplace ads at a glance

Marketplace ads
Marketplace ads_continued
Facebook Ads3

Ad selection considerations

  • Goals
  • Budget
  • Landing page/destination
  • Tracking/ad unit accountability
  • Fan-base size
  • Ability to produce creative assets
  • Ability to post frequently

Ad placement

Where can an ad appear?

Where an ad can appear
Where an ad can appear2

Summary of ad placements

summary of ad placement

Marketplace ad placement

standard ad-headline
standard ad
FB object ad headline
FB object ad

Event ad

Event ad

Page like ad

Page like ad

App ad

App ad

Mobile app install ad

Mobile install ad

Domain ad

domain ad

Sponsored results

Sponsored result
pagepost ad headline
  • Page post text ad
  • Page post photo ad
  • Page post video ad
  • Page post link ad
  • Question ad (page post)
  • Offer ad (page post)

Page post text ad

Page post ad

Page post photo ad

page post photo ad

Page post video ad

Page post video ad
Page post video ad 2

Page post link ad

page post link ad
page post link ad 2

Question ad

Question ad

Offer ad

offer ad
Sponsored stories headline
  • Page like
  • Page post like
  • Page post comment
  • Page post share
  • Question
  • Offer claim
  • Event
  • Check-in
  • Game played
  • App shared
  • Open graph sponsored story
  • Domain

Definition of sponsored stories:
Sponsored stories are messages coming from friends about them engaging with a business. Businesses can pay to promote these stories so there's a better chance people see them.

Page like sponsored story

page like sponsored story

Page post like sponsored story

page postlike sponsored story2

Page post comment sponsored story

Page post comment sponsored story

Page post share sponsored story

Page post share sponsored story

Question sponsored story

Question sponsored story

Offer claim sponsored story

Offer claim sponsored story

Page post event sponsored story

Page post event sponsored story

Check-in sponsored story

Check-in sponsored story

Game played sponsored story

Game played sponsored story

App shared sponsored story

App shared sponsored story

Open graph sponsored story

Open graph sponsored story

Domain sponsored story

Domain sponsored story

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