Your consultant or partner will conduct a discovery workshop to help define the implementation requirement.
During this phase, your consultant or partner collects information on various design aspects, such as Access Management, Data Management, Content and Offer Management, Campaign Design and Execution, Reporting needs, integration with other systems, and Automation and optimization of the process.
Read out Campaign Classic product description to learn key capabilities, limitations, offers and related IT infrastructure resources.
Before installation and provisioning steps, the architecture and environment setup needs to be defined according to the size of the recipient population, and the existing IT infrastructure. Key pages are listed below.
Following the discovery sessions, the Adobe Campaign account is provisioned and configured. The whole installation and configuration process is described in the Installation Guide. Key links are listed below.
|Check prerequisites and recommendations||Campaign Classic installation prerequisites|
|Check system and components compatibility||Campaign Classic compatibility matrix|
|Install Campaign & Modules as per contract|
|Install packages as per contract||Standard packages|
|Install Campaign Client Console||Client Console Installation|
|Connect to External databases||Federated Data Access (FDA) connector|
|Connect to your CRM||CRM Connectors|
|Set up external accounts||External Accounts|
|Check options and server configuration|
Your consultant or partner works with your company's technical team to decide on and implement the processes outlined during the discovery phase. Before starting any implementation, consult the Campaign Classic Deprecated and Removed features page.
|Plans, programs and hierarchy||Designing campaigns|
|Set up and orchestrate campaigns||Setting up marketing campaigns|
|Work with delivery templates||Delivery templates|
|Implement rules and typologies||Campaign typologies and Campaign Optimization|
|Set up Distributed Marketing||Distributed Marketing|
|Configure Marketing Resource Management (MRM)||Campaign MRM module|
|Design Campaign workflows||Campaign workflows|
|Create workflows||Building a workflow|
|Workflow best practices||Best practices with workflows|
|Workflow monitoring||Workflow Heatmap|
|Learn more about Campaign technical workflows||Technical workflows|
|Create queries in Campaign|
|Design a target in a workflow||Targeting activities|
|Add actions and deliveries in a workflows||Action activities|
|Implement event related activities||Event activities|
|Mobile App - Push notifications||Push notifications|
|Direct mail||Direct mail|
|Quarantine management||Understand quarantine management|
|Delivery Best practices||Delivery Best practices|
|Design web forms||Web forms|
|Subscriptions||Use Case: double opt-in process|
|Create online surveys|
|Work with web applications||Web applications|
|Create a landing page||Landing pages|
|Publication process||Publishing a web form|
|Implement tracking opt-out||Web application tracking opt-out|
|Set up a translation process||Translating web applications|
- Learn how to use a static postEvent method to trigger workflows (video)
- See how to use a static Write method to interact with the database (video)
- See how to use a non-static queryDef method to interact with the database (video)
- Learn how to extend the available API methods for Campaign Schemas (video)
The documents listed in this section provides information on the package creation and deployment process to move the objects across different environments. It also lists some sample tests that should be carried post the deployment of package.
Depending on the hosting model (Hybrid, On-premise or Managed Services), customers may not have access to the complete set of capabilities. Some procedures can only be performed by Adobe. Learn more.
|Work with data packages||About Campaign data packages|
|Deploy Packages to Different Environment||Package Deployment|
|Understand monitoring procedures||Production procedures|
|Learn about database cleanup||Database cleanup|
|Upgrade to a new build|
|Database maintenance||Maintenance procedures|
The documents listed in this section provide information on the activities performed prior to the email being sent from Campaign, including a deliverability checklist, which is used to verify the setup before the Campaign starts sending out mails.
Discover the full list of Adobe solutions and core services which can be integrated with Adobe Campaign, as well as associated documentation, in this page. Key links are listed below.
|Implement Adobe Experience Cloud Triggers||Campaign - Triggers integration|
|Integrate with Adobe Experience Manager||Campaign - Experience Manager integration|
|Integrate with Adobe Target||Campaign - Target integration|
|Implement Audience sharing with Experience Cloud||Campaign - Audience Manager / People core service integration|
|Share assets with Experience Cloud solutions||Campaign - Asset integration|
|Integrate with Analytics - Data Connectors||Campaign - Data connectors integration|