This section describes how to create a Query audience. You can also create audiences from importing a file or targeting in a workflow.
From the audience list, you can create audiences by performing queries on Adobe Campaign profiles or importing an Adobe Experience Cloud audience.
Then select the Targeting dimension that you would like to use to filter your customers. Each audience is made up of a single targeting dimension. For example, you cannot create an audience made up of both profiles, test profiles and subscribers. For more on targeting dimensions, refer to this page.
You can add a description to this audience and define the access authorizations via the Edit properties icon.
This section describes how to create a List audience after targeting in a workflow. You can also create audiences by importing a file into a workflow or via a query from the Audiences menu.
Drag and drop, and then configure the targeting activities which will allow you to select a population that has a known dimension. The list of available activities and their configuration are detailed in the Targeting activities section.
You can use a Query activity, or import data using a Load file activity before using a Reconciliation activity to identify the dimension of the data imported. Here, we want to target recipients who subscribed to the Sport Newsletter with a Query activity .
After your targeting, drag and drop a Save audience activity into your workflow. For example, you can chose to Create or update an audience , this allows you to create then automatically update your audience with new data. In this case, add a Scheduler activity at the beginning of your workflow.
For more information on configuring this activity, refer to the Save audience section.
As the Save audience is placed after a targeting with a known dimension, the audiences created via this activity are List audiences.
The content of the saved audience is then available in the audience's detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow's save activity. For example: the columns of the file imported, the additional data added from a query.
This section details how to create a File audience by importing a file into a workflow. You can also create audiences from a targeting activity in a workflow or via a query from the Audiences menu.
Drag and drop, and then configure a Load file activity which will allow you to import a population that has an unknown dimension when the workflow is executed. For more information on configuring this activity, refer to the Load file section.
As the Save audience is placed after an import, the data dimension is unknown and the audiences created via this activity are File audiences.
The content of the saved audience is then available in the audience's detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow's save activity. For example: the columns of the imported file, the additional data added from a query.
Adobe Campaign allows you to share and exchange audiences with Adobe Experience Cloud. An Experience Cloud type audience is directly imported from People core service to Adobe Campaign with the Import shared audience technical workflow.
Unlike Query type audience which will query profiles from Adobe Campaign, the Experience Cloud audience is composed of a list of Visitor IDs.
For this integration to work, you first need to configure it. For more information on configuration and how to import or export audiences with People core service, refer to the following section.
There are two ways to delete one or multiple audiences. First you can add an expiration date to your audience
Your expiration date is now configured. As soon as this date is reached, your audience will be automatically deleted.
Or if you need to delete an audience, you can simply select one or several audiences then click the Delete element button.