Last updated: effective as of September 22, 2017

What is Adobe Target?

Adobe Target provides a set of optimization and personalization applications to optimize visitor interactions on its websites and leverage data to automate personalization.

Product Name License Metric Deployment
Adobe Target Standard   Annual Page View Traffic On-demand Services

 

Adobe Target Standard for Mobile Apps
Mobile App Server Call On-demand Services
Adobe Target Premium Annual Page View Traffic
On-demand Services
Adobe Search & Promote   Annual Page View Traffic On-demand Services

Product Limitations

1.  Adobe Target Standard.  Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Marketing Cloud user interface: A/B testing with the enhancement of Auto-Allocate, Multivariate Testing (MVT), Rules-based Targeting, Geo-targeting, and Server Side Optimization (otherwise known as optimization via APIs).  These capabilities may be used for optimization of browser-based channels (desktop web and mobile web) and email as scoped in the applicable Sales Order.

2.  Adobe Target Standard for Mobile Apps.  Adobe Target Standard for Mobile Apps includes the following components and functionality in the Target section of the Adobe Marketing Cloud user interface: A/B testing with the enhancement of Auto-Allocate, Multivariate Testing (MVT), Rules-based Targeting, and Geo-targeting.  These capabilities are to be exclusively used for optimization of mobile applications.

3.  Adobe Target Premium.  Adobe Target Premium includes the following components and functionality in the Target section of the Adobe Marketing Cloud user interface: Automated Personalization, Recommendations, A/B testing, Multivariate Testing (MVT), Rules-based Targeting, Geo-targeting, Server Side Optimization (otherwise known as optimization via APIs), and Enterprise Permissions.  These capabilities may be used for optimization of the following touchpoints as scoped in the applicable Sales Order: browser-based channels (desktop web and mobile web), email,  mobile applications and internet-connected devices and screens (otherwise classified as Internet of Things).

4.  Adobe Search&Promote.  Adobe Search&Promote includes the following components and functionality: on-site search, faceted navigation, and search-based merchandising functionality.  Adobe Search&Promote: Content enables Customers to optimize the search of Customer Content on Customer Sites that Adobe crawls on Customer’s behalf.  Adobe Search&Promote: Content+Product enables Customers to optimize the search of Customer Content on Customer Sites that Adobe crawls on Customer’s behalf and the search of Customer’s index of products on Customer Sites that Adobe ingests on Customer’s behalf.

Definitions

Annual Page View Traffic means the sum of the Page Views during a 12-month period.

Mobile App Server Call means each location request call, screen view, track call, or other events on the Customer Sites developed for mobile apps to the extent that Customer tags, allows to be tagged, or causes to be tagged such location request call, screen view, track call, or other events and other events for purposes of accessing and using Adobe Target Standard to collect data, optimize, and display targeted results. Each occurrence of the online events listed above will count as one (1) Adobe Target Mobile App Server Call. 

Page View means a single view of a mobile or browser application, e-mail, or web page of an internet site, including application screen views, application screen states, mobile web pages, and social network pages. Page Views occur each time a web page is loaded or refreshed, an application is loaded, or when targeted content renders or is shown through an opened or viewed e-mail.

 

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