This article covers how to create a Property within Adobe Target’s interface and how to generate a Property token to include in your Property implementation, as well as introduce the three methods for Property implementation (web, mobile, and email/ set top box or API). 

How to Create Properties in Adobe Target

How to Create Properties in Adobe Target

By creating Properties for your organization, you are able to establish boundaries around where users can run target Activities.


Create a Property

1. Navigate to the top menu bar, and click "Setup".

2. Refer to the menu bar on the left side. Click “Properties”, and a list of any Properties you’ve previously created for your organization will be displayed in the center. *Do note however that you will likely not see any Properties displayed in your list if you have yet to create any - in which case, this space will be empty.

3. Click the blue “+ Create Property” button in the center of the screen. 

4. Select the desired channel for the Property – Web, Mobile App, Email, or Other/ API (for example, this can include a set-top box or Playstation console).

5. Name the Property – note that the name of the Property should be short and easily identifiable by the users who will need to access it. If you’d like to include further details about your Property, you have the option of including this information in the Property Description field.

6. Confirm the creation by clicking the blue Generate Code button, which will immediately deliver a unique string of Implementation Code.

7. Copy the pre-selected code onto your clipboard – you will use this code when you update your Target implementation. 

8. Click the blue Save button in the upper-right corner when done. You’ll notice a green pop-up window confirming the Property creation. 


Property Implementation Next Steps

There are several ways to update your Target implementation. For example, the following methods can be used for web pages:

1. Via a "Global Parameter" in Dynamic Tag Management (Adobe Activation)

2. Via the targetPageParams() function

3. Via the mboxCreate() function