Inserting a link

The editor allows you to personalize an email or landing page by inserting links into the HTML content elements.

You can insert a link into any page element: image, word, group of words, block of text, etc.


The images below show how to insert a link using the Email Designer in an email.

  1. Select an element and click Insert link from the toolbar.

  2. Choose the type of link you want to create:

    • Link to an external URL: allows you to add a link to a URL.

      You can define personalization for your URLs. See Personalizing URLs.

    • Link that defines an action: allows you to define an action when an element in the landing page is clicked.


      This type of link is only available for landing pages.

    • Link to a landing page: allows you to access an Adobe Campaign landing page.

    • Subscription link: allows you to insert a link to subscribe to an Adobe Campaign service.

    • Unsubscription link: allows you to insert a link to unsubscribe from an Adobe Campaign service.

  3. Modify the link parameters as needed:

    • You can modify the text displayed to the profile.

    • You can edit the link type: URL, action, landing page, or service.

    • You can set the browser behavior when the user clicks the link (for example, open a new window).


      Defining the browser behavior only apply to landing pages.

  4. Validate the link creation.

Once the link is created, you can still modify it by selecting it and re-opening the link popup or by editing the link target directly in the settings of the element displayed in the left panel.

When editing an email with the Email Designer, you can easily access and modify the links that you created from the table listing all the URLs included in the email. This list enables you to have a centralized view and to locate each URL in the email content. To access it, see About tracked URLs.



Personalized URLs such as Mirror page URL or Unsubscription link cannot be modified from this list. All other links are editable.

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