About Adobe Experience Cloud Triggers

Integration between the Experience Cloud Activation core service Triggers and Adobe Campaign allows you to send personalized emails to your customers as a reaction to specific behaviors that are tracked on your website by Adobe Analytics (within 15 minutes).

In Adobe Experience Cloud, you define the different triggers, that is to say, the customer behaviors that you would like to monitor, such as all of the clients who abandoned their cart or their form, removed a product from their cart, or even the clients whose session expired. When creating a trigger, you define the trigger's condition and the data that will be sent in the event (pload) to Adobe Campaign.

In Adobe Campaign, you select the trigger that was previously created, you enrich the event data with datamart data and you define a transactional message template linked to that trigger. For example, when a client abandons their cart, an event is sent to Adobe Campaign which can then leverage this event via a remarketing email that is sent to the client within 15 minutes.

This documentation includes two Abandonment Triggers use cases.

For more information on how to use Experience Cloud Triggers, refer to the Trigger Remarketing Messages based on Site Activity video.

Using Triggers in Campaign

Prerequisites: the feature must be activated in Campaign and you need to have defined triggers in Adobe Experience Cloud (Triggers core service). For more on this refer to Activating the functionality and AMC Prerequisites.

The main steps of the user process, in Adobe Campaign, are:

  1. Create a trigger event linked to an existing Adobe Experience Cloud trigger.

  2. Publish the trigger event.

  3. Define the content of the transactional message template.

  4. Test the template (create a test profile and send a proof).

  5. Publish the transactional message template.

Complete use cases are described in this section.

Cart abandonment

The main steps of the execution process are (example: cart abandonment):

  1. A client adds a product to their cart.

  2. Adobe Analytics detects this behavior and, after a period of inactivity (up to 4 hours maximum), Adobe Experience Cloud sends an event to Adobe Campaign.

  3. Adobe Campaign receives the event.

  4. Adobe Campaign reconciles the event with a profile to recover the email address. The event is then stored in the database.

  5. Adobe Campaign sends the personalized transactional message associated with the client.

Complete use cases are described in this section.

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