How long after creating a segment trait membership qualifies someone for the segment? | Audience Manager


  • Audience Manager
  • Segment builder
  • Trait qualification


How long does it take after a segment is created for it to be realized? In other words, how long does it take before traits memberships qualify someone for the new segment I built? 


When we are talking about Real-Time, trait qualification happens in real-time, as users qualify for a trait in their browser. Your users will start qualifying for a rule-based trait approximately 4 hours after you create the trait in the UI - Please see

Also see


Note that for onboarded traits, trait qualification happens after an inbound file is processed.