Question

Why does the Match Rate on my Rubicon Destination show 0?

Answer

The Rubicon destination is one of the more unique destination configurations in that Adobe Audience Manager does not retain an active Mapping Table between the users (also called devices) in the AAM segments and Rubicon's data.  instead, this table is maintained by Rubicon.  As a result of this fact, Audience Manager will not show a match rate for these particular destinations.

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