About subscriptions

Adobe Campaign allows you to create and manage newsletters and cross-channel communications, through a set of services: messages can only be sent to profiles who subscribed to the service (opt-in). These profiles are identified using a dedicated filter when creating a message.

Subscription mechanisms can be set up to offer your customers a chance to subscribe to these services, notably though emails and landing pages.

Each service comes with:

  • Subscription (opt-in) and Unsubscription (opt-out) mechanisms.

  • Subscription and/or unsubscription confirmation mechanisms.

  • A subscription history.

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