Video Analytics is Adobe's video-tracking solution, which is
available to you through the Primetime SDK.
The Adobe Video Analytics feature encompasses two aspects of video
tracking:
- Primetime Player Monitoring
- This is provided with the PSDK. It provides real-time metrics about the
quality of streaming, including the buffer rate, error rate, average bit rate,
active streams, and startup time.
- Adobe Analytics Video
Essentials - This is an add-on service. It provides video engagement metrics
after the fact (nonrealtime), including video views, video completes, ad
impressions, time spent on video, and more. For more information, contact your
Adobe representative.
The following summarizes what you need to do to activate real-time video
tracking in your PSDK-based player.
- Initialize and configure the
Video Analytics tracking components:
Important - The PSDK's built-in video tracking capability
depends on a properly configured AppMeasurement instance. The PSDK tracking
elements assume that the AppMeasurement library is already instantiated and
configured before undertaking the configuration and activation of real-time
video tracking. The PSDK delegates certain operations to the AppMeasurement
library, thus the video tracking capabilities of the PSDK depend on the
existence of a fully functional, properly configured instance of the
AppMeasurement library.
- Set up Video Analytics
reporting on the server side, using Adobe Analytics Admin Tools and accessing
Primetime Player Monitoring.
- Access the Video Analytics
reports on the real-time dashboard.