Include advertising

The Primetime SDK for iOS allows you to request ads for your live/linear and VOD content through its Primetime Ad Decisioning interface.

Ad Decisioning works with the PSDK to identify ad opportunities, resolve ads, and insert resolved ads into your video streams.

The following sections describe how to incorporate ads in your video content.

Advertising requirements
Advertising and main video content must meet certain requirements when you incorporate ads into your video content.
About ad insertion
The PSDK advertising workflow has three phases, and information about ad placement comes from two possible sources.
Playback behavior with ads: Default and customized
The behavior of media playback is affected by seeking, pausing, and the inclusion of advertising. The PSDK provides ways for you to override the default behavior.
Customize playback with ads
When playback reaches or passes an ad break or ends within an ad break, the PSDK defines certain default behavior for the positioning of the current playhead. You can override the default behavior through the PTAdPolicySelector class.
Primetime ad server metadata
The PSDK supports resolving and inserting ads for VOD and live/linear streams.
Companion banner ads
The PSDK supports companion banner ads, which are ads that display along with a linear ad and often remain on the page after the linear ad ends. Your application is responsible for displaying the companion banners that are provided with a linear ad.
Clickable ads
The PSDK provides you with information so that you can act upon click-through ads. As you create your player UI, you are responsible for deciding how to respond when a user clicks on a clickable ad.
Repackage third-party ads
Some third-party ads cannot be stitched into the HLS content stream due to incompatible video formats. To address this situation, Primetime Ad Insertion and the iOS PSDK provide third-party creative repackaging for progressive-download MP4 videos.
Ad Loading For a DVR Window
You can decide whether to resolve only the ads that occur after the user’s current live point, or to also resolve ads that occur before the current live point.
Configure and use custom HLS tags
Media streams can carry additional metadata in the form of tags contained within the playlist/manifest file, such as to indicate the placement of advertising. You can specify custom tag names and be notified when certain tags appear in the manifest file.