You can send a follow-up message to the customers who received a specific transactional message. To do this, you need to set up a workflow targeting the corresponding event.
Let's reuse the example described in the Transactional messaging operating principle section: a cart abandonment email is sent to your website users who added products to their cart, but left the site without going through with their purchases.
You want to send a friendly reminder to all of the customers who received the cart abandonment notification but who did not open it after three days.
Each concerned customer will then receive a follow-up message based on the same data that was used in the first email that was sent.
Once you have created and published an event (the cart abandonment as per the example above), the corresponding transactional message and follow-up message are created automatically.
The configuration steps are presented in the Configuring an event to send a follow-up message section.
To handle an event in a workflow, a delivery template is required. However, when publishing the event, the transactional message that is created cannot be used as a template. Therefore, you need to create a specific follow-up delivery template designed to support this event type and to be used as a template in a workflow.
Observação:
To access the transactional messages, you must have administration rights or appear in the Message Center agents (mcExec) security group.
Once you created the follow-up delivery template, you can use it in a workflow to send a follow-up message.
-
See Creating a workflow.
-
Drag and drop a Scheduler activity into your workflow and open it. Set the execution frequency to once a day.
The Scheduler activity is presented in the Scheduler section.
-
The Query activity is presented in the Query section.
-
Drag and drop the event that you are targeting (Cart abandonment in this example) from the Email section into the workspace. Then define a rule to target all messages sent three days ago.
-
The Email delivery activity is presented in the Email delivery section.
You can also use an SMS delivery or a Mobile app delivery activity. In this case, make sure you select the Mobile (SMS) or Mobile application channel when creating your event configuration. See Creating an event.
-
Find the fields that you defined when creating your event by selecting Transactional event > Event context. See Personalizing a transactional message.
Once the workflow is started, every customer that received your cart abandonment notification three days ago but did not open it will receive a follow-up message based on the same data.
Observação:
If you selected the Profile targeting dimension when creating the event configuration, the follow-up message will also leverage the Adobe Campaign marketing database. See Profile transactional messages.
As publicações do Twitter™ e do Facebook não são cobertas pelos termos do Creative Commons.