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Author targeted content using Targeting mode of AEM. Targeting mode and the Target component provide tools for creating content for experiences:

  • Easily recognize the targeted content that is on the page. A dotted line forms a border around all targeted content. 
  • Select a brand and an activity to see the experiences.
  • Add experiences to an activity or remove experiences.
  • Perform A/B testing and convert winners (Adobe Target only).
  • Add offers to an experience by creating offers or using offers from a library.
  • Configure goals and monitor performance.
  • Simulate the user experience.
  • For more customization, configure the Target component.

You can use either AEM or Adobe Target as the targeting engine (you must have a valid Adobe Target account to use Adobe Target). If you are using Adobe Target, you must configure the integration first.

Notă:

Targeting mode is not available in classic UI. See Authoring Targeted Content Using Targeted Mode in the standard authoring documentation for details.

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