In this example, a member of the marketing service team has created an email to inform some of his clients that there is a special offer just for them. The team member decided to personalize the email according to the clients' respective ages. Clients aged between 18 and 27 years old will receive an email containing a different image and slogan to those that the clients older than 27 will receive.
Dynamic contents are applied to the image and these dynamic contents are configured according to age range.
Adding and configuring dynamic content is detailed in the Defining dynamic content in an email section.
Personalization fields and dynamic contents are applied to the text. Depending on the age range of the profile, the email starts with either the profile's first name, or the profile's title and last name.
Adding and configuring the personalization fields is detailed in the Inserting a personalization field section.
Previewing allows you to check that the personalization fields and the dynamic contents are configured correctly before sending the Proofs . During the preview, you can select different test profiles corresponding to the email targets.
The first test profile corresponds to a client aged between 18 and 27. By selecting this profile, the following email appears:
The personalization field that corresponds to the 18-27-year-old expression, specifically the profile's first name, is configured correctly and the image has also changed according to the profile.
The image has changed thanks to the dynamic content, and the slogan that appears is the more formal slogan defined for this targeted public.