Analysis Workspace overview > Adobe Analytics Analyze Help > Adobe Report Builder help > Metrics and dimensions overview > Calculated Metrics


When you create a calculated metric, there are two types of metrics to choose from: Standard metrics and Total metrics.

Definition of metrics

Standard metrics: These metrics are the same metrics used in standard Analytics reporting. If a formula consisted of a single standard metric, it displays identical data to its noncalculated metric counterpart. Standard metrics are useful for creating calculated metrics specific to each individual line item. For example, [Orders] / [Visits] takes orders for that specific line item and divides it by the number of visits for that specific line item.

Total metrics: Uses the total for the reporting period in every line item. If a formula consisted of a single total metric, it displays the same total number on every line item. Total metrics are useful for creating calculated metrics that compare against site total data. For example, [Orders] / [Total Visits] shows the proportion of orders against ALL visits to your site, not just the visits to the specific line item.

Additional resources

Denna produkt är licensierad enligt en Creative Commons Erkännande-Ickekommersiell-Dela Lika 3.0 Unported-licens  Twitter™- och Facebook-inlägg omfattas inte av villkoren i Creative Commons-licensen.

Juridiska meddelanden   |   Onlinesekretesspolicy