Learn multiple ways to add cinematic elements for product launch/brand videos

Search for Motion graphics templates on Adobe Stock. 

On stock.adobe.com, set the search bar filter to “Templates” and search for the term “movement response” 

License the selections, which will automatically download it to your computer.

Note: You can also search and license directly inside Adobe Premiere Pro within the Essential Graphics panel Browse tab. 

Let’s see what that looks like. Inside Adobe Premiere Pro, open the Essential Graphics panel, click on the Browse tab, and then underneath, click on Adobe Stock.

We’ll search for the keyword, “2d smoke effect” and license an animation pack directly in Adobe Premiere Pro that we’ll use later in the tutorial.

In the menu bar, click Window > Workspaces > Graphics

• Locate your Essential Graphics panel
• Click the Browse tab
• In the lower right corner of the panel, click the Plus button to import your downloaded Motion Graphics templates.

Navigate to its location on your hard drive and select it.

In your Essential Graphics panel, click the Browse tab. Scroll to (or search for) your newly imported motion infographic template. 

Drag and drop the template onto your timeline.

Use the Essential Graphics panel’s Edit tab to customize the look and feel of your new Motion Graphics template.

In our example, we're bringing a mountain bike's hub, spokes and disk brake to life by adding a glowing blue graphic.

We’ve made the following adjustments: 

Animation Style: 3

Global Position: X 960.0 Y 880.0

Global Size: X: 100.0 Y 100.0

Flip Horizontal: checked

Color: White

Glow ON/OFF: checked

Glow Color: electric blue

Glow Radius: 100

Now we’ll duplicate your template in the timeline to add a few more highlights to the product.

Copy and paste your existing template on the timeline as many times as you like, and use the Edit tab in the Essential Graphics panel to customize the look and feel of the template again and again.

We made the following adjustments to add some electricity radiating out of the wheel hub:

Animation Style: 1

Global Position: X 488.0 Y 269.0

Global Size: X: 100.0 Y 100.0

Flip Horizontal: un-checked

Flip Vertical: checked

Color: White

Glow ON/OFF: checked

Glow Color: electric blue

Glow Radius: 100 

Different segments of your video call for different Motion Graphics templates. In this case, the mountain biker riding the new equipment could benefit from a smoke trail as he descends the single track. 

We’ll use the 2D smoke graphic that we licensed directly in Adobe Premiere Pro in Step 1 above.

Add a few instances of this Adobe Stock Motion Graphics template like in steps 3 and 4 above.

In this case, we made the following customizations to the 2D Smoke Effect: 

Animation Style: 2

Global Position: X 1598.0 Y 222.0

Global Size: X: 100.0 Y 100.0

Color: White

Glow ON/OFF: checked

Glow Color: white

Glow Radius: 100

We also added an additional smoke effect with just the following two settings changed:

Animation Style: 7

Global Position: X 1598.0 Y 148.0

In Adobe Premiere Pro, select the Audio Workspace preset, or choose Workspace > Essential Sound to reveal the all new Essential Sound panel with Adobe Stock audio built right in. Make sure you click Browse at the top of the panel so you can explore the extensive library.

You’ll notice that the Browse tab in the  Essential Sound panel has a search bar, as well as three options to help limit your results: Mood, Genre, and Filters

Once you find a track that you want to cut into your timeline, simply drag and drop it from the Essential Sound panel, directly into your timeline.

Tap the spacebar to play your video through. Check for pacing and for any necessary edits to your Motion Graphics templates.

Export your video with an Adobe Premiere Pro preset for social media or desktop presentations.

You’ve learned how to add cinematic elements for product launch/brand videos!