Audience Manager Getting Started

We recommend that you take advantage of consulting services or contact Customer Care to set up Audience Manager.

If you have access to Adobe Analytics, we recommend that you implement Server-Side Forwarding.

If you don’t use Adobe Analytics, you’ll want to set up DIL code on your properties. You can implement DIL through an extension in Launch (see Adobe Audience Manager Extension) or Adobe DTM (see Adobe Audience Manager Tool.) See DIL Use Cases and Code Samples.

Our release notes provide information about the latest release of Adobe Experience Cloud.

• Determine which audiences to address. See Addressable Audiences and Discover and Build Audiences.
• Create a traits taxonomy.
• Understand the two types of data collection: real-time and batch data collection.

See this knowledge base article.

See the following resources:

• Adobe Exchange Program
• Integration Use Cases