Using workflow data

Once the data has been identified and prepared, it can be used in the following contexts:

  • The Update data activity allows you to perform a mass update on fields in the database.

  • The Save audience activity allows you to update an existing audience or create a new audience from the population computed upstream in a workflow. The audiences created or updated from this activity are List or File audiences. This activity also allows you to export profiles as Adobe Experience Cloud audiences/segments.

  • The Subscription Services activity allows you to take profiles in mass and subscribe them to a service or unsubscribe them from a service.

  • The Extract file activity allows you to export data from Adobe Campaign in the form of an external file.

After defining a profile target, you can use several activities to create and send deliveries:

  • The Email delivery activity allows you to configure sending an email in a workflow. This can be a single send email and sent just once, or it can be a recurring email.

  • The SMS delivery activity allows you to configure sending an SMS in a workflow. This can be a single send SMS and sent just once, or it can be a recurring SMS.

  • The Mobile app delivery activity allows you to configure sending a push notification in a workflow. This can be a single send notification and sent just once, or it can be a recurring notification.

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