The Asset Insights feature enables you to track user ratings and usage statistics of assets that are used in third-party websites, marketing campaigns, and Adobe's creative solutions to derive insights regarding their performance and popularity.
Assets Insights captures user activity details, such as the number of times an asset is rated, clicked, and impressions (number of times the asset is loaded on the website). It assigns scores to assets based on these statistics. You can use the scores and performance statistics to select popular assets for inclusion in catalogs, marketing campaigns, and so on. You can even formulate archival and license renewal policies for assets based on these statistics.
For Assets Insights to capture usage statistics for assets from a website, you must include the embed code for the asset in the website code.
To let Asset Insights display usage statistics for assets, first configure the feature to fetch reporting data from Adobe Analytics. For details, see Configuring Asset Insights.
Review the usage details for the asset in the Insights tab. The Score section descibes the total asset usage and performance sores of an asset .
Usage score describes the numbers of times asset is used in various solutions.
The Impressions score is the number of times the asset is loaded on the web site. The number displayed under Clicks is the number of times the asset is clicked.
Review the Usage Statistics section to know which entities the asset was part of and which creative solutions recently used it. The higher the usage, the greater the chances that the asset is popular among users. Usage data is displayed under the following heads:
- Asset: The number of times the asset was part of a collection or compound asset
- Web & Mobile: The number of times the asset was part of websites and apps
- Social: The number of times the asset was used in solutions, such as Adobe Social and Adobe Campaign
- Email: The number of times the asset was used in email campaigns
Because the Asset Insights feature typically fetches the Solutions data from Adobe Analytics in a periodic manner, the Solutions section may not display the the most recent data. The time period for which the data is displayed depends the schedule of the fetch operation that Asset Insights runs to retrieve Analytics data.
To view performance statistics for the asset graphically over a period of time, select period in the Performance Statistics section. Details, including clicks and impressions are displayed as trend lines of a graph.
Unlike the data in the Solutions section, the Performance Statistics section displays the most recent data.
To obtain the embed code for the asset that you include in websites to gets performance data, tap/click Get Embed Code below the asset thumbnail. For more information on how to include your Embed code in third-party web pages, see Using Page Tracker and Embed code in web pages.
Asset Insights fetches usage data for assets from Adobe Analytics report suites in a periodic manner. By default, Asset Insights runs a background job every 24 hours at 2 AM to the fetch data. However, you can modify both the frequency and the time by configuring the Adobe CQ DAM Asset Performance Report Sync Job service from the web console.