Environment

Adobe Audience Manager

Question

Why does the match rate for my Rubicon destination show a value of "0" in Audience Manager?

Answer

The Rubicon destination is one of the more unique destination configurations in that Adobe Audience Manager does not retain an active Mapping Table between the users (also called devices) in the AAM segments and Rubicon's data. Instead, this table is maintained by Rubicon.  As a result of this fact, Audience Manager does not show a match rate for these particular destinations.

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