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Adobe Campaign is generally used for automated email marketing. When you use Dreamweaver with Campaign, you can combine the email design capabilities of Dreamweaver with the cross-channel marketing capabilities of Adobe Campaign in the Adobe Marketing Cloud.
Designers can continue to work designing within Dreamweaver, but personalized data from Adobe Campaign can be pulled into the Dreamweaver user-interface for more contextual designs.
And because this integration is two-way, Adobe Campaign users can also access Dreamweaver’s editing capabilities from within the Campaign interface.
- Use Adobe Dreamweaver with Adobe Campaign to create and design emails in Dreamweaver that automatically sync to Adobe Campaign.
- You can also choose to work within Adobe Campaign accessing Dreamweaver’s editing capabilities from within the Campaign interface.
The Adobe Campaign extension in Dreamweaver allows you to personalize email content in Dreamweaver by adding personalization fields and content blocks to your content.
In a few quick steps, you can be up and running and creating personalized content:
- Install the Campaign extension.
- Understand your way around the Campaign extension panel.
- Add personalization fields and content blocks in your template from the Campaign extension panel (Window > Campaign).
- Content is automatically synchronized between Dreamweaver and Campaign.
- Send the email to the recipients from Adobe Campaign.
Opomba:
If you face issues downloading and installing the extension using the above procedure, try Installing the extension using the instructions here: Install third-party extensions.
There are multiple ways you can work with Dreamweaver and Adobe Campaign.
- You can use Adobe Campaign content and edit it in Dreamweaver.
- You can create content in Dreamweaver, and then send it to email recipients from Adobe Campaign.
In either scenario, you can use the Adobe Campaign panel to edit your templates within Dreamweaver. In addition, your content changes are automatically synchronized between Campaign and Dreamweaver.
Read on to know more about how to work with the Adobe Campaign panel in Dreamweaver.
After installing the Campaign extension, you can see the Adobe Campaign panel by selecting Window > Campaign.
After you open a template in Dreamweaver, the Adobe Campaign panel is populated with the personalization fields and content blocks.
The Adobe Campaign panel consists of the following blocks:
- Personalization field: Use the personalization fields to personalize the content of sent messages (such as the first name personalization field). The fields that you insert into the email content mark the place where the information from the Adobe Campaign database is to be inserted. For more information on personalization fields, see Adding a personalization field in the Adobe Campaign documentation.
- Content block: Use the fields in the Content block to add content that is personalized, and have a specific rendering (such as an unsubscribe link at the bottom of the email). For more information on content blocks, see Adding a content block in the Adobe Campaign documentation.
Opomba:
The blocks available in the Content block vary depending on the context (email or landing page).
There are multiple ways you can work with Dreamweaver and Adobe Campaign.
- You can use Adobe Campaign content and edit it in Dreamweaver. For more information, see Edit Adobe Campaign content in Dreamweaver.
- You can create content in Dreamweaver. Add personalization fields, and content blocks using the Adobe Campaign panel. Your content is automatically synchronized with Adobe Campaign. For more information, see Create content in Dreamweaver and upload to Adobe Campaign
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In Adobe Campaign, you can continue to make further changes, and all these changes are synchronized with the campaign in Dreamweaver.
After you are done with your changes, click Confirm and then Save in Adobe Campaign. All your changes are saved, and the synchronization connection with Dreamweaver is broken.
You can create email templates in Dreamweaver, use the Campaign extensions panel to add personalization, and content blocks, and then synchronize it with Adobe Campaign.
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In Adobe Campaign, you can continue to make further changes, and all these changes are synchronized with the campaign in Dreamweaver.
After you are done with your changes, click Confirm and then Save in Adobe Campaign. All your changes are saved, and the synchronization connection with Dreamweaver is broken.
