- Add MIME type picture suffix. Many services and sites require picture suffixes (for example, add a .jpg to url)
- Create a folder path to the URL to optimize for SEO.
- Add SEO metadata to the URL, for SEO purposes.
- Set the content disposition to trigger a download.
- Address filter (now part of standard functionality in Secure Test).
- Simplify IS templating URLs for personalization
(for example, turn "rgb{XX,YY,ZZ}" into the RTF-ready "\redXX\greenYY\blueZZ")
- Allow certain characters to be requested encoded (for example, $, {, and }), and to be decoded toward ImageServer. Facebook, for example, doesn't work well with URLs containing special characters.