Creating an email

You can create an email from a campaign, from the Adobe Campaign home page, or in the marketing activity list. You can also create single-send and recurring emails from a workflow.

  1. Once you have started creating an email marketing activity, select the template you would like to use.

    By default, you can choose from several templates for each marketing activity. This allows you to pre-configure certain parameters according to your needs and also assign a brand to your delivery, see the Managing templates section.

    email_creation_1

    Poznámka:

    Follow-up and A/B test templates are hidden by default. Check the boxes on the left side (Filter lateral panel) if you want to display them.

  2. Enter the email's general properties. You can enter a name in the Label field and edit the ID. Both the activity name and its ID appear in the interface, but they are not visible to the message recipients.

    You can add a description that the user can see in the campaign content.

    email_creation_2

    Poznámka:

    You can create your email within a parent campaign from the home page or the list of marketing activities. Select it from the campaigns that have already been created.

  3. Define the target of your message based on your business criteria, see the Managing profiles section. You also define the test profiles who will validate the message, see the Managing test profiles section.

    email_creation_3
  4. Define and personalize the message content, sender name and subject. Then preview your message.

    At this stage in the creation wizard, you can choose to use the default editor or to try the Creative Designer for email ("Beta"). To be able to try the Creative Designer, you need to read and accept the terms and conditions displayed when choosing this option.

    You can design your message directly using a pre-defined content template or by using DreamWeaver or Adobe Experience Manager. If you don't feel like a designer, you can also upload a content that has been prepared for you, or import an existing content from a URL, see the Importing HTML content section.

    email_creation_4
  5. Confirm creating the email. The email dashboard is then displayed, see Approving messages section.

    delivery_dashboard_2
  6. Schedule the sending, see the Scheduling messages guide.

    delivery_planning
  7. Prepare your message to analyze its target, see the Preparing the send section.

    preparing_delivery_2

    Poznámka:

    You can set global cross-channel fatigue rules that will automatically exclude oversollicited profiles from campaigns. See Fatigue rules.

  8. Send proofs to check and validate your message and monitor its inbox rendering, see the Sending proof section.

    bat_select
  9. Send the message and check its delivery through the message dashboard and logs, see the Sending messages section.

    confirm_delivery
  10. Measure the impact of your message with delivery reports. For more on reporting, refer to this section.

Related topics:

Licencia na používanie tohto diela sa poskytuje v súlade s podmienkami licencie Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License  Na príspevky v sociálnych sieťach Twitter™ a Facebook sa nevzťahujú podmienky licencií Creative Commons.

Právne upozornenia   |   Zásady ochrany osobných údajov online