Adobe Campaign offers a list of pre-configured content blocks. These content blocks are dynamic, personalized and have a specific rendering. For example, you can add a greeting or a link to the mirror page.
To add a content block, click inside a text block and click the Insert content block button in the toolbar (refer to Toolbar).
Select the content block that you would like to insert. The blocks available vary depending on the context (email or landing page).
The name of the content block appears in the editor and it is highlighted in yellow. It will automatically adapt to the recipient profile when the personalization is generated.