Adding a content block

Adobe Campaign offers a list of pre-configured content blocks. These content blocks are dynamic, personalized and have a specific rendering. For example, you can add a greeting or a link to the mirror page.

Poznámka:

The images below show how to insert a content block using the Email Designer for an email.

To add a content block:

  1. Click inside a text block, click the Personalize icon from the contextual toolbar and select Insert content block . For more on the Email Designer interface, see this section.

    email_content_block_1
  2. Select the content block that you would like to insert. The blocks available vary depending on the context (email or landing page).

    email_content_block_2
  3. Click Save .

The name of the content block appears in the editor and it is highlighted in yellow. It will automatically adapt to the profile when the personalization is generated.

email_content_block_3

The out-of-the-box content blocks are:

  • Database URL in emails (EmailUrlBase) : This content block can only be used in a delivery.

  • Mirror page URL (MirrorPageUrl) : This content block can only be used in a delivery.

  • Link to mirror page (MirrorPage) : This content block can only be used in a delivery.

  • Greetings (Greetings)

  • Unsubscription link (UnsubscriptionLink) : This content block can only be used in a delivery.

  • Social network sharing links (LandingPageViralLinks) : This content block can only be used in a landing page.

  • Default sender name (DefaultSenderName) : This content block can only be used in a delivery.

  • Name of default reply-to email address (DefaultReplyName) : This content block can only be used in a delivery.

  • Email address of default sender (DefaultSenderAddress) : This content block can only be used in a delivery.

  • Default error email address (DefaultErrorAddress) : This content block can only be used in a delivery.

  • Default reply-to email address (DefaultReplyAddress) : This content block can only be used in a delivery.

  • Brand name (BrandingUsualName)

  • Link to the brand website (BrandingWebSiteLink)

  • Brand logo (BrandingLogo)

  • Notification style (notificationStyle)

Creating custom content blocks

You can define new content blocks that will be inserted into a message or landing page.

To create a content block, follow these steps:

  1. Click Resources > Content blocks from the advanced menu to access the list of content blocks.

  2. Click the Create button or duplicate a pre-existing content block.

    content_bloc_01
  3. Enter a label.

  4. Select the block's Content type . There are three options available:

    • Shared : The content block can be used in a delivery or a landing page.

    • Delivery : The content block can only be used in a delivery.

    • Landing page : The content block can only be used in a landing page.

    content_bloc_02
  5. You can select a Targeting dimension . For more on this, see About targeting dimension.

    content_bloc_04
  6. You can select the Depends on format option to define two different blocks: one for HTML emails, and one for emails in text format. Two tabs will then be displayed in the editor (HTML and Text) to define the corresponding contents.

    content_bloc_03
  7. Enter the content of the content block(s), and click the Create button.

Your content block can now be used in the content editor of a message or a landing page.

About targeting dimension

The targeting dimension enables you to define in which type of message you can use the content block. This is to prevent using inappropriate blocks in a message, which may lead to errors.

Indeed, when editing a message, you can only select content blocks with a targeting dimension that is compatible with that message's targeting dimension.

For example, the Unsubscription link block's targeting dimension is Profiles because it contains personalization fields specific to the Profiles resource. Therefore, you cannot use an Unsubscription link block in an event transactional message, because the targeting dimension of that type of message is Real-time events . However, you can use the Unsubscription link block in a profile transactional message, because the targeting dimension of that type of message is Profiles. Finally, the Link to mirror page block does not have a targeting dimension, so you can use it in any message.

If you leave this field empty, the content block will be compatible with all messages, no matter what the targeting dimension is. If you set a targeting dimension, that block will only be compatible with messages that have the same targeting dimension.

For more on this, refer to Targeting dimensions and resources.

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