You can create and manage your marketing activities from the programs and campaigns to which they belong, or via the list of marketing activities.
The marketing activity list centralizes all of the activities, whatever the programs or campaigns in which they were created. Programs, campaigns, deliveries (emails, SMS messages and push notifications), landing pages, and workflows are thus itemized in no particular hierarchical order.
The marketing activities can also be accessed by selecting the Marketing activities card from the home page.
The Search pane allows you to filter elements according to different criteria: name (label and ID), date, status, or activity type. By default, all of the activity types are selected, except programs.
The Create button can be used to create a new activity. For more on this, refer to the Creating a marketing activity section.
Depending on its validity period and status, the color associated with this icon indicates the corresponding activity's execution status.
From an existing campaign, you can create different types of messages (email, SMS, push notification, etc.), workflows, and landing pages.
Consider creating workflows directly within a campaign. If you create a workflow within a program, you will not be able to move it to a campaign afterwards.
Programs and campaigns are presented in the Programs and campaigns section.
You can also create a marketing activity from the marketing activity list. In this case, you can create any type of activity. You can choose to link the marketing activity to a parent campaign (or to a parent program if you create a program) via the activity's properties.