Connecting to Adobe Analytics and Creating Frameworks

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To track web data from your AEM pages in Adobe Analytics, create a Adobe Analytics Cloud Services configuration and a Adobe Analytics framework:

  • Adobe Analytics Configuration: The information about your Adobe Analytics account. The Adobe Analytics configuration enables AEM to connect to Adobe Analytics. Create an Adobe Analytics configuration for each account that you use.
  • Adobe Analytics Framework: A set of mappings between Adobe Analytics report suite properties and CQ variables. Use a framework to configure how your website data populates your Adobe Analytics reports. Frameworks are associated with a Adobe Analytics configuration. You can create multiple frameworks for each configuration.

When you assocate a web page with a framework, the framework performs tracking for that page and the descendents of that page. Also, the Polling Data Importer service retrieves page impressions from Adobe Analytics. This information appears in the Impressions column of the Websites console. 

Prerequisites

Adobe Analytics Account

To track AEM data in Adobe Analytics, you must have a valid Adobe Marketing Cloud Adobe Analytics account. The Adobe Analytics account needs to be assigned to the Web Service Access user group.

Before proceeding, ensure your credentials allow you to log in to Adobe Analytics. ( https://sc.omniture.com/login/)

Poznámka:

Providing Administrator privileges is not enough to allow a user to connect from AEM to Adobe Analytics. That user must have Web Service Access privileges.

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Configuring AEM to Use Your Adobe Analytics Data Centers

Adobe Analytics data centers collect, process and store data associated with your Adobe Analytics report suite. You must configure AEM to use the data center that hosts your Adobe Analytics report suite. The following table lists the available data centers and their URL.

Data Center URL
San Jose https://api.omniture.com/admin/1.3/rest/
Dallas https://api2.omniture.com/admin/1.3/rest/
London https://api3.omniture.com/admin/1.3/rest/
Singapore https://api4.omniture.com/admin/1.3/rest/

AEM uses the San Jose (https://api.omniture.com/admin/1.3/rest/) data center by default. Use the Admin Console to add the URL for each data center that hosts a report suite for which your AEM pages collect data. 

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  1. Open the Web console in your web browser. (http://localhost:4502/system/console/configMgr)

  2. Enter your credentials to access the console. 

    Poznámka:

    Contact you site administrator to find out if you have access to this console.

  3. Select the Configuration item named Day CQ Analytics SiteCatalyst HTTP Client.

  4. To add the URL for a data center, press the + button next to the Data Center URLs list, and type the URL in the box.

  5. To remove a URL from the list, click the - button next to the URL.

  6. Click Save.

Configuring the Connection to Adobe Analytics

Create a Adobe Analytics configuration so that AEM can authenticate with the Adobe Analytics server. To create the configuration you provide the credentials for your Adobe Analytics account.

  1. From the Welcome screen, click Cloud Services.

  2. Click Adobe Analytics:

    • If the Configure Now button appears, click the button.
    • If the Show Configurations button appears, click the button and then click [+] next to Available Conifgurations.

  3. In the Create Configurations dialog, specify a title. Optionally, specify a name for the node that stores the configuration in the repostory. Do not change the Parent Configuration property.

  4. Click Create.

  5. When the Edit dialog opens, specify values for the following properties: 

    • Company name: your company's name as featured on Adobe Analytics
    • Username: the name used to log in to Adobe Analytics
    • Password: the Adobe Analytics password for the above account
    • Data Center: The location of the Adobe Analytics data center that your account is associated with. 
    • Do Not Include Tracking Code: Select this option when you are using Adobe Analytics reports in the Content Insights feature, and you are also using Dynamic Tag Management (DTM) with AEM and the DTM web property has the Adobe Analytics tool installed. In this case, selecting this option prevents two instances of the tracking code to be added to pages.

    Please contact your Adobe Analytics representative to make sure you fill in these credentials correctly.

  6. Click Connect to Adobe Analytics. When the message that indicates that the connection was successful appears, click OK.

  7. On the Edit dialog, Click OK.

Creating a Adobe Analytics Framework

For the Report Suite ID (RSID) that you are using, you can control which server instances (author, publish, or both) contribute data to the Report Suite:

  • All: Information from both the author and the publish instance populates the Report Suite.
  • Author: Only information from the author instance populates the Report Suite.
  • Publish: Only information from the publish instance populates the Report Suite.

Poznámka:

Selecting the type of server instance does not restrict calls to Adobe Analytics, it merely controls which calls include the RSID.

For example, a framework is configured to use the geometrixxauth report suite and author is the selected server instance. When pages are published along with the framework, calls are still made to Adobe Analytics, however these calls do not contain the RSID. Only calls from the author instance include the RSID.

 

  1. Open the Adobe Analytics administration console. (http://localhost:4502/etc/cloudservices/sitecatalyst.html)

  2. Click the + link next to your Adobe Analytics configuration.

  3. Type a Title and Name for the framework, select Adobe Analytics Framework, and then click Create.

    The framework opens for editing.

  4. In the Report Suites section of the side pod, click Add Item, then use the drop-down to select the Report Suite ID (for example, geometrixxauth) with which the framework will interact. 

    Poznámka:

    The content finder on the left is populated with Adobe Analytics variables when you select a Report Suite ID.

  5. Next to the Report Suite ID, select the server instances that you want to send information to the Report Suite.

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  6. To make the framework available on the Publish instance of your site, on the Page tab of  idekick, click Activate Framework.

Configuring server settings for Adobe Analytics

The framework system lets you change the server settings within each Adobe Analytics framework.

Výstraha:

These settings determine where your data is sent and how, so it is imperative that you do not tamper with these settings and let your Adobe Analytics representative set it up instead.

Start by opening the panel. Press the downward arrow next to Servers:

  1. Tracking server
    • contains the URL used to send Adobe Analytics calls
      • cname - defaults to the Adobe Analytics account's Company name 
      • d1 - corresponds to the data center the information will be sent to (can be either d1, d2 or d3)
      • sc.omtrdc.net - domain name
  2. Secure Tracking Server
    • Has the same segments as the Tracking server
    • This is used for sending data from secure pages (https://)
  3. Visitor Namespace
    • The namespace determines the first part of the tracking URL.
    • e.g. changing the namespace to CNAME will cause the calls made to Adobe Analytics to look like CNAME.d1.omtrdc.net instead of the default.

Associating a Page with a Adobe Analytics Framework

When a page is associated with a Adobe Analytics framework, the page sends data to Adobe Analytics when the page loads. The data that is sent are any CQ variables that the page populates with data that are also mapped to Adobe Analytics variables in the framework. Also, the framework also causes AEM to retrieve page impresions from Adobe Analytics.

Descendents of the page inherit the association with the framework. For example, when you associate the root page of your site with a framework, all pages of the site are associated with the framework.

  1. From the Welcome screen, go to Websites and select the page you wish to set up with tracking. 
  2. Double click on the page to open it for editing.
  3. Go to the Page tab of the Sidekick (second from the left) and select Page properties.
  4. On the Page Properties panel, go to the Cloud Services page and click the Add service button.
  5. Select Adobe Analytics from the available options and click Ok.
  6. Click on the dropdown menu and select the framework created in the previous section
    •  i.e. my-sc-framework.
  7. Click Ok again to make the selection final.
  8. In order to activate the page and any connected configurations/files, select Activate page from the Page tab of the Sidekick.
  9. The final step is to visit the page on the publish instance and searching for a keyword (e.g. aubergine) using the Search component.
  10. Check the calls made to Adobe Analytics using an appropriate tool, like Adobe DigitalPulse Debugger or any web debugging tool.
  11. Using the example provided, the call should contain the value entered (i.e. ‘aubergine’) in eVar7 and the events list should contain event3.

 

About Page Impressions

When a page is associated with a Adobe Analytics framework, the number of page impressions appears in the Impressions column of the Websites console. The association of the page with a framework causes the Adobe Analytics Impressions Importer service to automatically retrieve the information:

  • Impressions information is retreived from Adobe Analytics and updated in the Websites console once a day by default. You can configure a different polling interval.
  • Impressions data is available as soon as the simplest tracking calls to Adobe Analytics occur. No special reports are required on Adobe Analytics to enable the retrieval of the impressions data. 
  • The Adobe Analytics Impressions Importer service calls Adobe Analytics asynchronously to minimize the use of AEM resources.
  • Impressions are shown for a single page. For example, you cannot see the total number of impressions for all child pages.

Use of the Adobe Analytics Impressions Importer service requries no special licensing.

Poznámka:

Impressions information is for use only on the author instance. The Polling Data Importer service should be disabled on the publsh instance. (See the Import failure | Invalid polling configuration | Adobe Analytics Impressions Knowledge Base article.) 

Configuring the Impressions Importer Service

Configure the Day CQ Analytics SiteCatalyst Impressions Importer service:

  • Change the interval at which the service retrieves page impressions data from Adobe Analytics. The default interval is 43200000 ms (12 hours).
  • Disable or enable the service. By default, the service is enabled.
To configure this OSGi service, you can either use the Web Console or an osgiConfig node in the repository (the service PID is com.day.cq.analytics.sitecatalyst.ImpressionsImporter). The following table describes the properties that you need to configure.
Web Console Property OSGi Property Description
Import interval cq.analytics.sitecatalyst.importer.interval The interval at which to retrieve page impressions data, in milliseconds (ms). The default value is 43200000.
Enabled cq.analytics.sitecatalyst.importer.enabled

Controls whether the service is enabled. The service is enabled by default. 

  • In the web console, select the check box to enable the service, and deselect the check box to disable the service.
  • For the OSGi node, set this Boolean property to true to enable the service, and false to disable the service. 
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Poznámka:

The impressions importer is included in the active list of polling importers shown using the endpoint

Editing and deleting Adobe Analytics Configurations and Frameworks

To delete a particular Adobe Analytics configuration or framework, do the following:

  1. From the Welcome screen, go to Tools > Cloud Services Configurations > Adobe Analytics
    • To delete frameworks, go one node deeper by choosing the Adobe Analytics configuration the framework belongs to.
  2. Choose the configuration or framework you want to delete from the panel on the right.
  3. Right-click it and select Delete from the menu that pops up.
  4. Confirm the deletion of the configuration or framework.

There are two possible ways to edit Adobe Analytics configurations and frameworks within AEM.

  1. Go to Tools > Cloud Services Configurations > Adobe Adobe Analytics
  2. Choose a configuration/framework from the panel on the right.
    • To open up a framework page for editing, you need to go at least one node deeper, by first choosing the Adobe Analytics configuration the framework belongs to.
  3. Double click the configuration or framework in the panel to the right to open it for editing.

The other way is:

  1. Go to the Cloud services dashboard from the Welcome screen
  2. Select the Adobe Analytics menu item on the dashboard
  3. Press the Show configurations button
  4. Select one of the configurations or frameworks from the tree to open it for editing.

Poznámka:

When editing Adobe Analytics configurations, you also need to press the Edit button when on the configuration page itself in order to bring up the Edit panel.