Explore the discovery phase

What you’ll learn

What is a Discovery phase?

The discovery phase is a critical first step in anyone’s creative process. 

Understand your client

Ask questions and truly listen. Understand their pain points, likes, and dislikes. 

Target audience

Seek to understand your client’s audience and also ask for competitor and industry work examples (if applicable).

Project scope and timeline

Understanding the scope of work, deliverables, and timeline will help you create a budget for the project.

Ground rules to set

Protect yourself, and ultimately your client, by capping the number of design ideas and rounds of revisions they can expect to see, and setting a fair billing schedule.