Getting started with Adobe Analytics

New to Adobe Analytics

I'm trying to implement Analytics, where do I start?

Getting the most out of your Adobe Analytics solution starts with how you implement. Follow our Getting Started guide to understand your next steps.


We have Analytics, how do I start reporting?

Adobe Analytics has incredibly powerful reporting capabilities. Learn how to get started with your first reports.

How do I know which Analytics tool to use?

Spoilt for choice or confused on what to use? Follow our documentation to help you learn the tool set.

Is there a guide to Adobe Analytics terminology?

If you're new to Adobe Analytics some of the terminology may be confusing. We have a useful glossary to help decipher the language of analytics.

Do you have video tutorials for Adobe Analytics?

Yes we do! Many quick guides can be found in our documentation and articles directly, but we also have an index of all the official Adobe Analytics training videos on our training hub.

Analytics Reporting & Features

What reporting tools do you have in Analytics?

Here is a comprehensive list of all the reporting capabilities in Adobe Analytics.

How do I know which reporting tool to use?

At first pass, choosing between the tools can seem quite overwhelming. We have produced a guide to help you determine which tools you need to use.

What are the technical differences between each Adobe Analytics tool?

Need to dig into the differences between each Adobe Analytics tool? We have a guide for that.

Do you have an Analytics feature list?

Analytics Community & Help

What is the Analytics Community?

Join the growing Adobe Analytics Community of expert users around the world. They range from people new to Analytics to seasoned experts.  We are there to help you from questions about capabilities through to helping with development questions. We hold regular Expert sessions with internal and external expert users and help produce articles and tutorials for you.

Join the community today for access to the best content, people and knowledge. It's open to everyone.

Where can I get troubleshooting help?

Sometimes we all need a little help. Follow our Adobe Analytics FAQs for hints, tips and assistance.

Where are the Adobe Analytics release notes?

We release new capabilities and features all the time for Adobe Analytics. The release notes are here.

Subscribe to early access release notes

Want to get access to the upcoming release notes earlier? As a customer you can - subscribe now and get notified when the new set of release notes is ready (generally a week before general public release).

Ask us questions on Twitter

The Marketing Cloud community team is available to you on Twitter @AdobeMktgCare.