Getting Started with Target
New to Adobe Target
What is Adobe Target?
Adobe Target is the Adobe Marketing Cloud solution that provides everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Learn more.
Basic concepts in Target
How Target works
Each time a visitor requests a page that has been optimized for Target, a request is sent to the targeting system to determine what content to serve to a visitor. This process occurs in real-time—every time a page is loaded, a request for the content is made and fulfilled by the system. Learn more.
Administrator first steps
Setting up Target
Updates, Release Notes & Known Issues
Known & Resolved Issues
Glossary of Terms
System status updates
Community & Learning
Learn about the Target Community
Join the growing Adobe Target Community of expert users around the world. They range from people new to Target to seasoned experts. We are there to help you from questions about capabilities through to helping with development questions. We hold regular Expert sessions with internal and external expert users and help produce articles and tutorials for you.
Join the community today for access to the best content, people and knowledge. It's open to everyone, if you have an interest in Target, then you're welcome.
Where can I get official training for Adobe Target?
Can I watch Target training videos?
Ask us questions on Twitter
Troubleshooting & Help
Not seeing your Target experiences?
Tips for troubleshooting Adobe Target
Useful variables, parameters and methods
Contacting Adobe for help & support
Join the conversation