How long after I map a segment to a destination before data will show up at the destination?

Question

How long after I map a segment to a destination will it be sent to the destination?

Answer

For cookie, URL and real-time server-to server (S2S) destinations, it's about 1 hour given the data volume and infrastructure today. For batch S2S destinations it will be in effect in the next outbound batch after the data propagates through the system.