Here, we want to update our profiles with the new field using a landing page then target profiles with a newsletter specific to their interests.
To create the new Interest field for our profiles, you first need to extend the out-of-the-box Profiles (profile) resource.
If you don't need to extend the test profile resource, you can jump to the Publishing step.
To test if the new created field is correctly configured, you can test it by sending your delivery to your test profiles. First, the new field also needs to be carried out to the test profiles.
Both profiles and test profiles will now have your new field available. For it to be correctly configured, you need to publish your custom resource.
To apply the changes carried out on the resources and be able to use it, you must perform a database update.
To update profiles with data for the new custom field, you can create a landing page using the Profile acquisition template. For more information on landing pages, refer to this page.
Here, we want to target in a workflow profiles that didn't fill this field. They will receive an email asking them to update their profiles to receive personalized newsletters and offers. Each profile will then receive a personalized newsletter depending on their chosen interests.
First, we need to create a landing page that will update the Interest fields of the targeted profiles:
Your landing page is now ready. To update the profiles, you can create a workflow that will then send a special offer depending on the chosen Interest.