List of components
To learn more on compatibility between dimensions and metrics, refer to this table. If two components are not compatible, the cell will display the value None.
|
Dimension |
Definition |
|---|---|
|
Browser |
Browser from which the message was opened or clicked
on. |
|
Campaign |
Label and ID of your campaign. |
|
City |
City registered in the recipient's profile. |
|
Country |
Country registered in the
recipient's profile. |
|
Delivery |
Label and ID of the delivery. |
|
Device |
Device from which the email/SMS/push notification was
opened/viewed/clicked on. |
|
Gender |
Recipient's gender such as male or female. If the gender field
is empty in the recipient's profile, the value will be
none. |
|
In-App message actions |
Actions on the In-App message
delivered, e.g. actions on button 1 or 2 or dismissals. |
|
Message type |
Channel used for the delivery, such as email, SMS, push
notification or In-App. |
|
Mobile App name |
Name of the mobile
application |
|
Platform |
Platform of the device from which the message was
opened/viewed/clicked on. |
|
Profiles |
Regroups out-of-the-box and custom
profile fields created during the profile resource extension,
for more on this refer to this
page or this
example. Note that data for this dimension is retrieved as soon as the custom resource linked to the profile field is published. |
|
Push platform |
Platform of the device from which the push notification was
opened, such as iOS or Android. |
|
Recipient domain |
Domain used to open the email. |
|
Recurring delivery |
Label and ID of the recurring
delivery. |
|
Sender domain |
Domain used to send the email. |
|
Sender IP |
IP used to send the email. |
|
State |
State registered in the recipient's
profile. |
|
Tracking URL |
URL that was clicked on by the user from the message. |
|
Tracking URL category |
Category assigned to the tracking URL. |
|
Tracking URL label |
Label given to the URL, such as mirror page, contact us or
open. |
|
Transactional delivery |
Label and ID of the transactional
delivery. |
|
Variant |
Variant of the email in case of A/B testing. |
The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.
|
Metric |
Definition |
|---|---|
|
Blacklisted |
Number of recipients who have
declared an email as spam or junk. |
|
Blacklisted rate |
Percentage of deliveries marked
as blacklisted. |
|
Bounces + Errors |
Total of errors cumulated during
delivery and automatic return processing in relation to the
total number of sent messages. |
|
Bounce + Error rate |
Percentage of emails that
bounced compared to email sent. |
|
Click |
Number of times a content was
clicked in a delivery. |
|
Click through rate |
Percentage of clicks in a
delivery. |
|
Delivered |
Number of messages successfully
sent, in relation to the total number of sent
messages. |
|
Delivered rate |
Percentage of messages
successfully sent. |
|
Hard bounce |
Total number of permanent
errors, such as a wrong email address. |
|
Hard bounce rate |
Percentage of deliveries that
failed due to permanent errors. |
|
Mirror page |
Number of recipients who clicked
on the mirror page link. |
|
Mirror page rate |
Percentage of clicks on the
mirror page link compared to the total delivery
messages. |
|
Offer clicks |
Number of time an offer was clicked on in a
delivery. |
|
Offer click rate |
Percentage of clicks on an offer. |
|
Open |
Number of times a message was opened in a delivery. |
|
Open rate |
Percentage of opened
messages. |
|
Processed/sent |
Total number of sends for the
delivery. |
|
Quarantine |
Number of messages that bounced
and resulted in the quarantine of the address. |
|
Quarantine rate |
Percentage of quarantines
compared to sent messages. |
|
Rejected |
Number of messages classified as
spam by the SMTP servers. |
|
Rejected rate |
Percentage of messages marked as
rejected. |
|
Soft bounce |
Total number of temporary
errors, such as a full inbox. |
|
Soft bounce rate |
Percentage of deliveries that
failed due to temporary reason. |
|
Unique clicks |
Number of recipients who clicked
on a content in a delivery. |
|
Unique opens |
Number of recipients who opened
the delivery. |
|
Unsubscribe rate |
Percentage of unsubscriptions by
recipient compared to the delivered messages. |
|
Unsubscribed |
Number of clicks on the
unsubscription link. |
|
Metric |
Definition |
|---|---|
|
Bounces + Errors |
Total of errors cumulated during
delivery in relation to the total number of sent messages,
e.g. errors from MCPNS or provider. |
|
Bounce + Error rate |
Percentage of push notifications
that bounced compared to push notifications sent. |
|
Click |
Number of times users interact
with the push notification, e.g. clicks on the notification
or button. |
|
Click through rate |
Percentage of users who
interacted with the push notification. |
|
Delivered |
Number of push notifications
successfully sent, in relation to the total number of sent
push notifications. |
|
Delivered rate |
Percentage of push notifications
successfully sent. |
|
Impressions |
Total of push notifications seen
by recipients. |
|
Processed/sent |
Total number of push
notifications sent. |
|
Open |
Total number of application
launches when users open the push notification. |
|
Open rate |
Percentage of opened push
notifications. |
|
Unique click |
Number of times a unique user
interacts with the push notification, e.g. clicks on the
notification or button. |
|
Unique impressions |
Number of impressions by
recipient. |
|
Unique Opens |
Number of recipients who opened
the delivery. |
|
Metric |
Definition |
|---|---|
|
Delivered |
Total number of In-App messages
delivered to the device by the service provider. |
|
Impressions |
Total of In-App messages seen by
recipients depending on whether trigger criterion was
met. |
|
In-App clicks |
Total number of recipients who
clicked on Button 1 or Button 2. |
|
In-App click through rate |
Percentage of users who clicked
on Button 1 or Button 2 compared to users who saw the
message. |
|
In-App dismissal |
Total number of messages that
recipients dismissed either by clicking the close button or
auto-dismiss. |
|
In-App dismissal rate |
Percentage of In-App messages
that recipients dismissed. |
|
Processed/sent |
Total number of In-App messages
sent from Adobe Campaign as part of the delivery sent
process. |
|
Unique impressions |
Number of impressions by a
unique recipient. |
|
Unique In-App clicks |
Number of times recipients
clicked on Button 1 or Button 2. |
|
Unique In-App dismissals |
Number of time recipients
dismissed an In-App message. |
|
Segment |
Definition |
|---|---|
|
Age: Boomers 1 |
Recipients born from 1946 to 1954. |
|
Age: Boomers 2 |
Recipients born from 1955 to 1965. |
|
Age: From 18 to 25 |
Recipients from 18 to 25 years old. |
|
Age: From 26 to 30 |
Recipients from 26 to 30 years old. |
|
Age: From 31 to 40 |
Recipients from 31 to 40 years old. |
|
Age: From 41 to 50 |
Recipients from 41 to 50 years old. |
|
Age: Generation X |
Recipients born from 1966 to 1976. |
|
Age: Generation Y (Millennials) |
Recipients born from 1977 to 1994. |
|
Age: Generation Z |
Recipients born from 1995 to today. |
|
Age: Greater than 50 |
Recipients whose age is greater than 50. |
|
Age: Less than 25 |
Recipients whose age is less than 25. |
|
Age: Less than 30 |
Recipients whose age is less than 30. |
|
Age: Less than 40 |
Recipients whose age is less than 40. |
|
Age: Less than 50 |
Recipients whose age is less than 50. |
|
Age: Silent Generation |
Recipients born in 1945 or before. |
|
All visits |
Every recipient |
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