List of components

The table below gives you the list of dimensions used in reports and their definitions.

Dimension	Definition
Browser	Browser from which the message was opened or clicked on.
Campaign	Label and ID of your campaign.
City	City registered in the recipient's profile.
Country	Country registered in the recipient's profile.
Delivery	Label and ID of the delivery.
Device	Device from which the message was opened or clicked on.
Gender	Recipient's gender such as male or female. If the gender field is empty in the recipient's profile, the value will be none.
Message type	Channel used for the delivery, such as email, SMS or push notification.
Platform	Platform of the device from which the message was opened or clicked on.
Profiles	Regroups out-of-the-box and custom profile fields created during the profile resource extension, for more on this refer to this page. Note that data for this dimension is retrieved as soon as the custom resource linked to the profile field is published.
Push notification Mobile App	Mobile app ID of the push notification.
Push platform	Platform of the device from which the push notification was opened, such as iOS or Android.
Recipient domain	Domain used to open the email.
Recurring delivery	Label and ID of the recurring delivery.
Sender domain	Domain used to send the email.
Sender IP	IP used to send the email.
State	State registered in the recipient's profile.
Tracking URL	URL that was clicked on by the user from the message.
Tracking URL category	Category assigned to the tracking URL.
Tracking URL label	Label given to the URL, such as mirror page, contact us or open.
Transactional delivery	Label and ID of the transactional delivery.
Variant	Variant of the email in case of A/B testing.
Zip code	Zip code registered in the recipient's profile.

The table below gives you the list of metrics used in reports and their definitions.

Metric	Definition
Blacklisted	Number of recipients who have declared an email as spam or junk.
Blacklisted rate	Percentage of deliveries marked as blacklisted.
Bounces + Errors	Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce + Error rate	Percentage of emails that bounced compared to email sent.
Click	Number of times a content was clicked in a delivery.
Click through rate	Percentage of clicks in a delivery.
Delivered	Number of messages successfully sent, in relation to the total number of sent messages.
Delivered rate	Percentage of messages successfully sent.
Hard bounce	Total number of permanent errors, such as a wrong email address.
Hard bounce rate	Percentage of deliveries that failed due to permanent errors.
Mirror page	Number of recipients who clicked on the mirror page link.
Mirror page rate	Percentage of clicks on the mirror page link compared to the total delivery messages.
Open	Number of times a message was opened in a delivery
Open rate	Percentage of opened messages.
Quarantine	Number of messages that bounced and resulted in the quarantine of the address.
Quarantine rate	Percentage of quarantines compared to sent messages.
Rejected	Number of messages classified as spam by the SMTP servers.
Rejected rate	Percentage of messages marked as rejected.
Sent	Total number of sends for the delivery.
Soft bounce	Total number of temporary errors, such as a full inbox.
Soft bounce rate	Percentage of deliveries that failed due to temporary reason.
Unique Clicks	Number of recipients who clicked on a content in a delivery.
Unique Opens	Number of recipients who opened the delivery.
Unsubscribe rate	Percentage of unsubscriptions by recipient compared to the delivered messages.
Unsubscribed	Number of clicks on the unsubscription link.

The table below gives you the list of segments used in reports and their definitions.

Segment	Definition
Age: Boomers 1	Recipients born from 1946 to 1954.
Age: Boomers 2	Recipients born from 1955 to 1965.
Age: From 18 to 25	Recipients from 18 to 25 years old.
Age: From 26 to 30	Recipients from 26 to 30 years old.
Age: From 31 to 40	Recipients from 31 to 40 years old.
Age: From 41 to 50	Recipients from 41 to 50 years old.
Age: Generation X	Recipients born from 1966 to 1976.
Age: Generation Y (Millennials)	Recipients born from 1977 to 1994.
Age: Generation Z	Recipients born from 1995 to today.
Age: Greater than 50	Recipients whose age is greater than 50.
Age: Less than 25	Recipients whose age is less than 25.
Age: Less than 30	Recipients whose age is less than 30.
Age: Less than 40	Recipients whose age is less than 40.
Age: Less than 50	Recipients whose age is less than 50.
Age: Silent Generation	Recipients born in 1945 or before.
All visits	Every recipient

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List of components

Dimensions

Metrics

Segments

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