If you are not using AEM as your content managment source, see AEM Mobile On-Demand Services Help.
Before working with AEM Mobile On-Demand Services and following the steps within this getting started guide, users should be familiar with AEM.
An AEM Author (or Marketer) uses custom-developed or out-of-the-box templates and components to add and edit pages, drag and drop components and add media of all types from the DAM including images, videos and text fragments (content fragments). AEM's built-in content editor is then used by AEM Authors to create rich and relevent experiences within the app, including integration with the rest of the Adobe Marketing Cloud.
An AEM author is responsible for the following tasks while creating an app using AEM Mobile On Demand Services: