Environment

  • Audience Manager
  • Destination Builder
  • Segment Qualification

Question

How long after I create a destination is it ready to work and start sending data?

Answer

For cookie, URL, and real-time server-to server (S2S) destinations, it is about one hour given the data volume, and infrastructure today. For batch S2S destinations, it would be in effect in the next outbound batch after the data propagates through the system.

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