Previous Release Notes
View the latest documentation updates for Adobe Campaign Standard. If you're looking for a newer release, consult this page.
Functionality |
Description |
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Deliverability exclusion rules |
An encrypted global suppression list is now managed in the deliverability instance to avoid being blacklisted due to malicious activity, especially the use of a Spamtrap. For each email delivery, two default typology rules compare the recipient email addresses with the forbidden addresses or domain names contained in this list. If there is a match, that recipient is excluded from the target population. For more information, refer to the detailed documentation. |
General optimization |
This update includes numerous changes and patches that fix issues encountered by our clients. The global platform performances have also been optimized. |
Functionality |
Description |
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Email predictive subject line |
When editing an email, a new option lets you try out different subject lines and get an estimation of its open rate before you send it. This is made possible by training your own model based on your past delivery data or by using a pre-defined model that is specific to your industry. This feature is available for email messages and for databases that contain English contents only. For more information about enabling and using it, refer to the detailed documentation. |
SMS transactional messaging |
The SMS channel has been added to Adobe Campaign's transactional messaging capabilities. Two channels are now supported for transactional messages: email and SMS. For more information, refer to the detailed documentation. |
Follow-up message for transactional messaging |
It is now possible to create a workflow targeting an event. This means that you can send a follow-up message to the customers who previously received a transactional message. You can filter the target by the event type, the event broadlogs and the tracking logs. In the follow-up message, you will be able to leverage the content of the event (payload). For more information, refer to the detailed documentation. |
Extended Profile & Services API |
You can now expose extended fields in the Profile and Services API. The publication mechanism allows APIs to map the extended fields of the Profiles or Services custom resources. For this to work, the Datamodel role has been added. This new role allows the user to configure a set of administrators who will have access to the data model. For more information, refer to the detailed documentation. |
Functionality |
Description |
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Remarketing Triggers |
Integration between the core service Triggers and Adobe Campaign allows you to send personalized emails to your customers as a reaction to specific behaviors that are tracked on your website by Adobe Analytics (within 15 minutes). In Adobe Marketing Cloud, you define the different triggers, that is to say, the customer behaviors that you would like to monitor, such as all of the clients who abandoned their cart or their form, removed a product from their cart, or even the clients whose session expired. When creating a trigger, you define the trigger's condition and the data that will be sent in the event (pload) to Adobe Campaign. In Adobe Campaign, you select the trigger that was previously created, you enrich the event data with datamart data and you define a transactional message template linked to that trigger. For example, when a client abandons their cart, an event is sent to Adobe Campaign which can then leverage this event via a remarketing email that is sent to the client within 15 minutes. For more information, refer to the detailed documentation. |
Transactional messages: Pause / Unpublish |
You can now suspend the publication of a transactional template while you update its content. The corresponding messages are no longer sent, but they are stored in the database. When resuming, the queued messages are processed and they are sent if they have not expired. For more information, refer to the detailed documentation. You can now also unpublish events and transactional templates. The corresponding messages are not sent anymore and they are not stored in the database. For more information, refer to the detailed documentation. |
Multibranding |
Clients with multiple brands can now manage them in the same instance. Branding is a feature managed by the administrator of your Adobe Campaign instance that allows you to centrally configure all of the parameters related to a brand within Adobe Campaign. This includes things such as the logo to more technical parameters like tracking URLs, Web Analytics, server URL, domain name, etc. For more information, refer to the detailed documentation. |
Responsive email design preview |
This feature allows you to test your email's responsiveness on different types of devices. In the email preview, a grid has been added to test your email on various screen sizes. |
Push notifications |
A new channel has been added to allow marketers to send personalized and segmented push notifications on iOS and Android mobile devices. Messages can be sent through a single delivery or using a workflow activity. Compatibility with Transactional messaging will be available in future versions. This channel leverages the Mobile core service’s SDK (available
here). For more information, refer to the detailed documentation. |
Functionality |
Description |
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Enriched transactional messages |
You can now link transactional templates with the Adobe Campaign database to recover information that allows you to enrich the content of your transactional messages. For more information, refer to the detailed documentation. |
Dynamic URLs for images |
This new functionality allows you to personalize an image source by inserting content blocks and dynamic text for tracking and personalization purposes. It then becomes possible, amongst other things, to profit from the functionalities of AEM Asset (S7) dynamic media by entering parameters into the image URLs. For example, you can send an email with personalized images stating "Hello Alexandre, get the latest news about upcoming events in Paris!" or "Hello Frank, get the latest news about upcoming events in New York!". For more information, refer to the detailed documentation. |
Integration with People Core Service |
The Adobe Marketing Cloud Declared IDs are now covered by the integration between Adobe Campaign and People Core Service (Profiles & Audiences). This means that you can import segments and export audiences made up of Visitor IDs or Declared IDs. For more information, refer to the detailed documentation. |
Delivery logs |
The MTA logs (delivery server) now display the complete history of each message, particularly all of the delivery attempts as well as the associated error statuses, and this has no impact on the application's performance. |
Functionality |
Description |
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Profiles and Services API |
The Adobe Campaign Profiles and Services API is available in the
adobe.io portal. This allows Adobe Campaign profiles to be updated, added, and deleted, and for them to be subscribed to or unsubscribed from services via REST calls. For more information, refer to the detailed description of the API. |
Functionality |
Description |
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Predefined filters |
Administrators can now create advanced filters that appear in the query editor in the form of pre-configured rules. Selecting those filters allows users to develop complex configurations more easily in a simplified interface when defining an audience, for example. For more information, refer to the detailed documentation. |
Workflows: Subscription Services |
A new Subscription Services activity offers the possibility of subscribing several profiles to a service or unsubscribing them from a service with in a single action. This activity can be used after having carried out a targeting or imported a file with identified data. For more information, refer to the detailed documentation. |
Workflows: data enrichment |
The Additional data tab is now available in Query type activities. This functionality lets you enrich the data targeted by the query and transfer this data to the following workflow activities where it can be exploited. After having added additional data, you can apply an additional filter level to the initially targeted data by creating conditions based on the defined additional data. For more information, refer to the detailed documentation. |
Contextual help |
A contextual help function is now available across the different Adobe Campaign screens. This means that, in a single click, you can directly access the documentation on the functionality that you are currently using. To display contextual help, click the '?' icon in the upper-right corner of the screen, as shown in the example below. |
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The content editor now allows you to personalize any URL contained in an email or a landing page. Refer to the detailed documentation.
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It is now possible to temporarily suspend the publication of a transactional message template. For more on this, refer to the detailed documentation.
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Various patches regarding the use of dates in the query editor. Refer to the detailed documentation.
Functionality |
Description |
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Interface and navigation |
The Adobe Campaign interface was improved to make navigation and operations simple and intuitive. You now navigate from the top bar of the application. The advanced menus are accessible by selecting the Adobe Campaign logo. For more information, refer to the detailed documentation. |
Workflows: Save audience |
A new option, Create then update an audience, is now available in the Save audience activity. This option allows you to manually enter an audience label. If the label entered corresponds to an existing audience, it will be updated. If the audience does not exist, it will be created. In addition, the audience will be updated every time the workflow is executed (again). You can always select the audience update mode: complete the audience with new data or replace the whole of the audience data at every execution. For more information, refer to the detailed documentation. |
Workflows: Segmentation |
The Segmentation activity now allows the user to segment the data of a temporary resource. For example: the data of an imported file. For more information, refer to the detailed documentation. |
Functionality |
Description |
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A/B test for emails |
You can now carry out A/B tests on the content, subject, or sender name of your emails. This new functionality can test up to three variants of an element. When creating an email from one of the new templates specific to A/B tests, a new step in the creation wizard allows you to define the parameters of your test. For more information, refer to the detailed documentation. |
Brand management |
You can now define one or several brands to centrally enter the parameters that affect a brand's identity. Adobe Campaign allows you to create these brands and link them to delivery or landing page templates. For more information, refer to the detailed documentation. |
Workflows: Incremental query |
A new workflow activity, Incremental query, allows you to carry out a query which, on every execution, targets only the new results. The results of previous executions are automatically excluded. Linked to a Scheduler activity, you can define the execution frequency of the Incremental query. For more information, refer to the detailed documentation. |
Transactional messages |
The user friendliness of the transactional messages interface has been improved. All business process management linked to transactional messages is currently centralized in the Marketing plans > Transactional messages menu. Event configuration has also been improved. Events are now managed independently from custom resources. For more information, refer to the detailed documentation. |
Functionality |
Description |
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Reports |
The following email specific reports have been added: Complaints, Opens, and Unsubscriptions. The following reports have been improved: Delivery summary, Bounce summary, Delivery throughput, and Tracking indicators. For more information, refer to the detailed documentation. |
Query editing |
The query editor has been improved and now allows you to scan the 1-N type links. For more information, refer to the detailed documentation. |
Content personalization |
As for email or landing page editing, the input interface for content block display conditions has been improved. |
Workflows: column definition when importing |
The Load file activity now allows you to configure the columns of an imported file in detail: expected data type, date and time format, processing to apply in case of an empty value or an error, and value remapping. For more information, refer to the detailed documentation. |
Mapping of SMS encodings |
It is now possible to define mappings of encodings of personalized SMS messages for providers not using standard encoding. An administrator can carry out the configuration of personalized mappings and define the order in which they are supposed to be taken into account. For more information, refer to the detailed documentation. |
Functionality |
Description |
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SMS Channel |
You can now send SMS messages with Adobe Campaign. Just as for emails, you can create new SMS deliveries from your campaigns and from the list of marketing activities. You can also create single send and recurring SMS messages from a workflow. These SMS deliveries are based on templates that you can configure from the list of delivery templates. A default template is available. These SMS deliveries use the SMPP 3.4 protocol, used by most SMS routers. For more information, refer to the detailed documentation. |
Exploring transitions |
You can now explore the data and its structure in the last transition of a workflow. This allows you to check that the processes applied by each activity correspond to your needs. |
File pre- and post-processing in workflows |
You can now carry out additional processing on a data file when importing or exporting it via the Load file and Extract file activities. By default, you can unzip and zip a GZIP format file in these activities. For more information, refer to the documentation about the Load file and Extract file activities. |
Deliverability reports |
An email rendering report is now available. This report allows you to view the different renderings of a message according to the support and message service used to read it. The report summary also presents the number of received messages, spam messages, unreceived messages, and messages awaiting reception. For more information, refer to the detailed documentation. |
Package Management |
It is now possible to import and export images in packages. |
Quick actions |
Certain actions appear when hovering over or after selecting an element in a list or a workflow. Some of these actions are now displayed as icons around the elements concerned in order to facilitate access. These quick actions can be used to duplicate an element, delete it, show the detail, etc. |
Functionality |
Description |
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Workflows: Deduplication activity |
A new activity dedicated to deduplicating data is now available in the workflows. This activity allows you to filter any duplicates in your targets according to your chosen criteria. For more information, refer to the detailed documentation. |
Workflows: Improved diagram |
From the workflow workspace, you can now use several keyboard shortcuts to select, open, and delete activities. Activity alignment has also been improved and allows a workflow to be better visually organized. For more information, refer to the detailed documentation. |
Workflows: Extract file activity |
The date and time of the export is now automatically added to the labels of the files exported using an Extract file activity. This way the files generated are unique. |
Simplified data import |
The name of the template from which a simplified import was carried out is now visible by default in the import list and in the detail of each import. |
Custom resources |
Improvement and extended possibilities for managing and defining links for custom resources. |
Functionality |
Description |
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Simplified data import |
You can now import data in a simplified manner. Users simply select a template that was predefined by an administrator and upload the file containing the data to be imported. A workflow defined in the template is executed transparently for the user, who can access the details of the result of the import as well as a log of any errors. The data from these files can be inserted into the database or serve as a means to directly create an audience. For more information, refer to the detailed documentation. |
Creating programs and campaigns |
Now, campaigns and programs are configured so that the day they are created is automatically used as the start date. The end date is configured according to the start date, such as: |
Email |
The list of tracked URLs is now read only. |
Transactional messages |
You can now manage personalized transactional messages for events such as password changes or confirmations following an account being created. For more information, refer to the detailed documentation. |
Custom resources |
Several functionalities added such as: extending a test profile, status management, and deleting resources. For more information, refer to the detailed documentation. |
Functionality |
Description |
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Exporting lists |
You can now export content from your lists into a file in CSV format. This function is available in all screens with a List mode (for example: profile list). The data exported is the data in the columns displayed when exporting. By editing the list, you can therefore select the data that you would like to export. For more information on using this functionality, refer to the detailed documentation. |
Integration with Adobe Profiles & Audiences |
You can now share audiences between Adobe Campaign and your other Adobe Marketing Cloud solutions: |
Digital Content Editor - Dynamic content |
The dynamic content interface has been improved. Arrows now appear to allow you to navigate between the different dynamic contents, directly in the email body. For more information on using this functionality, refer to the detailed documentation. |
Digital Content Editor - Dynamic text |
From the content editor of an email, you can now define dynamic text: |
Programs and campaigns - Reports |
The interface and graphics of the reports have been improved. For more information on using this functionality, refer to the detailed documentation. |
Functionality |
Description |
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Workflows: Reconciliation activity |
A new Reconciliation activity links unidentified data (for example, after importing a file) with existing resources within a workflow. This activity is essentially used for Data Management purposes. It responds to two different use cases: |
Workflows: Extract file activity |
A new Extract file activity allows you to export data from the Adobe Campaign database in the form of an external file from a workflow. Limitation: it is currently not possible to use dynamic names for output files. Refer to the detailed documentation. |
Workflows: Scheduler activity |
Improved widget that allows you to select the execution time of the Scheduler activity in a workflow. |
Workflows: Transfer file activity |
SFTP is now supported. |
Custom resources |
The Development menu now allows users with admin rights to enrich the data templates provided by creating their own custom resources, such as purchase or product tables. Out-of-the-box resources can also be extended in order to add new fields to them. In addition, navigation in the screens corresponding to new or extended custom resources can be configured. Refer to the detailed documentation. |
Test profiles |
The Middle name and Title of the test profiles can now be selected when configuring the list of test profiles. |
Content editor: Dynamic content |
You can define different contents which will be displayed dynamically to the user according to the conditions defined via the expression editor. Refer to the detailed documentation. |
Email |
A Test profiles column is now available in an email's sending logs. |
Functionality |
Description |
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Package exports / Package imports |
The Deployment menu now allows users with admin rights to exchange resources between different Adobe Campaign instances by exporting and importing packages. Refer to the detailed documentation. |
Reports |
All reports (except the Hot clicks report) can now be accessed from a program. These reports are: Refer to the detailed documentation. |
Workflows: Email delivery activity |
The Email delivery activity in the workflows has been improved. You can now find emails, recurring emails, and detailed information regarding recurring email executions from the list of application marketing activities. Refer to the detailed documentation. |
Workflows: Segmentation activity |
The Segmentation activity is now available in the workflows. This activity allows you to create one or several segments and link a segment code to them from a population computed by activities placed upstream in the same workflow. From this activity, the segments can be processed in one single transition or in different multiple transitions. There are now options to filter the population and limit the size of each segment to optimize personalization. For example, you can randomly select profiles that correspond to specific criteria. Refer to the detailed documentation. |
Integrations: Assets Core Service |
You can now use shared resources via Assets Core Service in your email and landing page contents. You can manage your shared resources directly from Adobe Marketing Cloud. Refer to the detailed documentation. |
Integrations: Adobe Target |
You can now insert images that are dynamically computed by Adobe Target into your Adobe Campaign emails. This allows you to offer several versions of the same email by personalizing the content according to the criteria defined in Adobe Target segments. Refer to the detailed documentation. |
Digital Content Editor: Block selector |
When a block is selected in the HTML content editor, a breadcrumb is displayed at the bottom of the editing zone. This allows you to easily navigate to and select different elements. Refer to the detailed documentation. |
Functionality |
Description |
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Reports |
The reports can now be accessed directly from a program or a campaign. The Delivery summary report has been added at a program level. Refer to the detailed documentation. |
Update data |
In the workflows, the available Update data activity has a new option, which allows you to automatically link inbound data fields with the fields of an application schema. This helps facilitate the selection process for updating fields. Refer to the detailed documentation. |
Email delivery |
In workflows, the advanced options of the Email delivery activity can now be accessed via a specific button in the action bar. This button is only available if an Email delivery activity is selected. The main benefit is that it allows you to add an outbound transition to the activity and to edit the name of the activity as it is displayed in the workflow. Refer to the detailed documentation. |