Learn how to create and manage your brand in Adobe Express

The powerful branding features of Adobe Express can help you create consistent branded content in no time! Read on to know everything about working with branding assets and how to manage brand style guidelines.

Adobe Express allow you to create consistent branded content in a fraction of the time with its powerful features. You can upload your brand assets and apply your fonts, colors, and logos to any project in a single tap.

The multiple brand features combine branding capabilities such as style matching across projects and formats, with the ability to organize your projects for each of the brands or campaigns you work on. You can create distinct looks and feels for each of your brands and easily switch between them.

Create your brand

To create branded content, you'll need to log in on the web with a paid account. Get started by clicking on Brands > Create a brand from the navigation bar on the left.

Create magic in four easy steps

Setting up brands is simple. All you must do is:

Upload a logo.
Select brand colors.
Choose your fonts. You can even upload your own fonts!
Decide a brand name.

Repeat these steps for all the brands you want to create content for. Your updates will automatically sync across all your branded projects and themes.

Set a default brand

A default brand is the brand that all your newly created projects will default to. Also, it is the first brand that shows up in your list of brands. To change your default brand, click the three dots in the corner of the Brand card and select Make Default.

Start creating branded content

Edit your branded templates for easy graphics, modify your page and video themes, and start creating content faster and easier than ever! Hover over the Brand card and click Manage.

You can perform the following edits:

Edit the brand name.
Invite People.
Update Logos, Colors, Fonts
Create your own branded templates.
Create Pages and Videos with your themes.
Personalize how your logos and taglines are displayed.

Switch between brands

To apply a new theme to any project or template, follow these steps:

From the right panel, Select Design.
Click the three dots next to the Brand Name and select Switch brand.
Select the brand you’d like to work with, and voila! Now you have access to this brand’s ingredients in your project.

Delete a brand

To delete a brand:

Navigate to your brands page.
Hover over the brand card and click the three dots.
Select Delete Brand.

Deleting a brand deletes your brand ingredients, templates, themes, and branded surfaces. Any projects using this brand also have the brand ingredients removed when reopened.

How to create and manage your brand in Adobe Express