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Media specifications for social media posts

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  5. Content Scheduler
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    2. Connect social media accounts
    3. Schedule and publish social media posts
    4. Media specifications for social media posts
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Learn about the media specifications for social media posts in content scheduler. 

Facebook

Supported media types and limitations to consider when you schedule a Facebook post:

Characters Images per post Image size Videos per post Video size Carousel publishing
 55000  10 250 MB
The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
1 250 MB At this time, not available. Alternatively, you can publish a multi-page post using Schedule or post natively to Facebook. 

Instagram Direct Publishing

(For Instagram Business accounts publishing to the Feed)

Character limit: 2200

Minimum attachments per post: 1

Maximum images per post: 10 (JPEG or PNG)

Required aspect ratio for images: Must be within a 4:5 to 1.91:1 range

Minimum image width: 320

Maximum image width: 1440

Image height: Varies depending on image width and aspect ratio

Maximum file size for images: 8MB

Maximum videos per post: 1 (MOV or MP4)

Video duration: 60 seconds maximum, 3 seconds minimum

Video size limit: 100MB at maximum

Video bitrate: VBR, 5Mbps maximum

Audio bitrate: 128kbps

Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

Video frame rate: 23-60 FPS.

Video Picture size: Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9

Maximum mentions per post: 20

Carousel publishing: Available - Create and publish Instagram feed posts with up to 10 images

Story publishing: Not available via auto-publishing. Instagram stories may be published with the use of our mobile app.

Instagram via the mobile app

(For Instagram Business accounts publishing to the Feed)

Character limit: 2200

Minimum attachments per post: 1

Maximum images per post: 10 (JPEG or PNG)

Maximum file size for images: 250MB

Twitter

Supported media types and limitations to consider when you schedule a Twitter post:

Characters Images per post Image size Video duration Video height x width GIFs per post GIF size
 280 4 250 MB
The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
140s 1024x1028 1 4 MB

LinkedIn

Supported media types and limitations to consider when you schedule a LinkedIn post:

Characters Images per post Image size Videos per post Video size GIFs per post GIF size 
3000 9 250 MB
The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
1 1 MB 1 250 frames

Pinterest

Supported media types and limitations to consider when you schedule a Pinterest post:

Characters File type Media size Media aspect ratio

Title: 100

Description: 500

JPEG, PNG, MP4 20 MB

Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds.
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