Use vector shapes to create a logo that looks good on screen and in print. Vector art scales to any size — from business cards to billboards — without losing quality.

1. Set up your logo project

Open a new document and set up your workspace. Bring in a reference image to use as inspiration, and use the Layers panel to easily manage your artwork.

Create new document (0:50); Reset workspace (1:28); Place reference image (2:00); Open Layers panel (2:25)

2. Use basic shapes to create complex art

Combine rectangles, triangles, circles, and freeform shapes to build your artwork. Use Smart Guides to align the various elements.

Enable Smart Guides (0:12); Manipulate a Live Shape (1:13); Draw a freeform shape (4:28)

3. Add color 

Select the colors you want to use, and be sure to explore the vast collection of prebuilt color sets in the convenient Swatch Libraries. To keep the colors and shapes of your logo handy, simply add them to one of your Adobe Creative Cloud Libraries.

Edit a color (0:56); Save color to a library (1:19); Explore color libraries (2:50); Apply a stroke (4:05)

Now adjust the scale of your shapes and rotate them to assemble the toppings on your pizza slice.

Rotate shape (1:05); Modify shape (1:16); Reuse color from library (3:51)

5. Add text

Round out your logo by adding the business name using the powerful typesetting features in Illustrator. Creative Cloud members can choose from the vast library of high-quality typefaces from Adobe Typekit.

Add text (0:36); Change the font (1:08); Add fonts from Typekit (1:24); Add spacing between letters (2:35)

See how your logo looks on mockups of everyday items, like t-shirts and business cards. And learn how easy it is to save your logo artwork for printing, sharing as a PDF, posting on the web, and more.

Add logo to library (1:03); Save as PDF (2:11); Save for web use (2:56); View sample logos (4:51)

Contributor: Brian Wood

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