Effective as of: 28 July 2019

What are Adobe Advertising Cloud: Creative, DSP, Search and TV?

Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to end users.

Products and Services  

License Metric

Type of Service

Adobe Advertising Cloud Creative: OD Tech Fee Cost Per Thousands (CPM) Impressions On-demand
Adobe Advertising Cloud Creative: OD Feed/Template Project Flat Fee On-demand

Adobe Advertising Cloud DSP: OD

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Video  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Display  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD On Demand  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Omni-Channel Gross Media Cost per year On-demand

Adobe Advertising Cloud DSP: OD Private Inventory Smart Ad Serving  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Single Media Campaign

Gross Media Cost per stated term of Media Campaign

On-demand

Adobe Advertising Cloud DSP: OD Proof of Concept

Gross Media Cost per stated term

On-demand

Adobe Advertising Cloud DSP: OD Display Proof of Concept

Gross Media Cost per stated term

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Self – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Full – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Self – Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Full – Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Campaign Management Services 

Gross Media Cost per year

Professional Services related solely to the On-demand Services  

Adobe Advertising Cloud DSP: Creative Services – Static/Overlay

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: Creative Services – Interactive

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: Creative Services – Video Editing

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: Creative Services – Additional Revisions

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: OD Brand Safety Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Brand Safety Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Comscore vCE

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Moat

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Nielsen Digital Ad Ratings (OCR)

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Targeting Data

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Topic Targeting: Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Topic Targeting: Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Peer39 Brand Safety Filter – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Peer39 Fraud Blocking – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Double Verify Brand Safety Prebid

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Double Verify Fraud Block Prebid

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Integral Ad Science Prebid Brand Safety Filter – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Integral Ad Science Prebid Fraud Block – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Integral Ad Science:  Viewability Report

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud OD Single TV Campaign

Gross Media Cost per stated term of TV Campaign

On-demand

Adobe Advertising Cloud Search: OD

Gross Media Cost per year

On-demand

Adobe Advertising Cloud Search: OD Proof of Concept

One Time purchase of 90 day POC

On-demand

Adobe Advertising Cloud Search: Media Management

Gross Media Cost per year

Professional Services related solely to the On-demand Services

Adobe Advertising Cloud TV 

Gross Media Cost per year

On-demand

Adobe Advertising Cloud 3rd Party Attribution Study Flat fee On-demand
Adobe Advertising Cloud Brandsights Study Flat fee On-demand
Adobe Advertising Cloud OD Addressable Data Reporting Flat fee On-demand
Adobe Advertising Cloud TV: OD CPM in Advance Cost Per Thousand (CPM) Impressions On-demand
Adobe Advertising Cloud TV: OD CPM in Arrears Cost Per Thousand (CPM) Impressions On-demand
Adobe Advertising Cloud TV: OD Direct Bill Platform Fee in Advance Gross Media cost per stated term On-demand
Adobe Advertising Cloud TV: OD Direct Bill Platform Fee in Arrears Gross Media cost per stated term On-demand
Adobe Advertising Cloud TV: OD Platform Fee in Advance Gross Media cost per stated term On-demand
Adobe Advertising Cloud TV: OD Platform Fee in Arrears Gross Media cost per stated term On-demand
Adobe Advertising Cloud TV: OD TV Attribution Fee Gross Media cost per stated term On-demand
Adobe Advertising Cloud TV: Services Planning Fee Gross Media cost per stated term On-demand

Definitions

  • “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
  • “Feed/Template Project” means one of the following projects performed by Adobe:

(A)  The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D)  The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).

  • “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
  • “Impression” means a single server call to the On-demand Service’s server.
  • “Net Media Cost” means:

(A)   the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or

(B)    the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.

  • "Platform Service Fee" means the service fee for Company's license to the Advertising Cloud TV capability of the On-demand Services.
  • “Tech/Service Fee” means percentage of the Gross Media Cost purchased by Customer.  For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.  

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