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VIP Marketplace: Overview and terms

For VIP Marketplace members, the VIP Marketplace terms apply in addition to the VIP Program Guide for commercial and government.  Where there is a conflict between the VIP Program Guide and the VIP Marketplace terms, the VIP Marketplace terms will govern.

Easy online purchasing

VIP Marketplace allows your reseller to purchase the Adobe licenses your team needs directly from a partner online ordering experience. They can purchase as many or as few licenses as you need in one simple transaction with the flexibility to add more as your organization grows. 

Note: Volume discounts and extended terms are not available in VIP Marketplace.

How to get started

After you place an order with your reseller, you will receive an invitation to accept the terms and conditions for VIP Marketplace. Once you’ve accepted the terms and conditions, you’ll have the ability to manage your licenses and begin deploying them to users immediately in the Adobe Admin Console.

If you are currently a member of the Value Incentive Plan, you can move seamlessly to VIP Marketplace to benefit from features like automatic renewal. Please talk to your Adobe reseller for more detail on moving to VIP Marketplace.

VIP ID: Your organization’s account ID

Your VIP ID is a unique number that identifies your organization as a member of VIP Marketplace. Keep track of this number so you can provide it to your reseller when placing orders or asking questions about your account. This number is confidential information for your organization and will remain in effect for as long as you choose to be a member of VIP Marketplace.

Managing licenses

The Admin Console is an online tool that allows organizations to manage their users as well as the addition, assignment, and reassignment of Adobe licenses. The member of your organization who received the welcome email and accepted the VIP Marketplace terms and conditions is the first person who will have access to your organization’s Admin Console. Once this person accesses the Admin Console, they can begin managing licenses and users along with granting administration rights to other members of their organization.

Adding licenses

Adding licenses is simple in the Admin Console. Once you’ve added the additional licenses your team needs, you may provide your users with immediate access. Your reseller will be notified that you’ve made a request to place an order. You must place an order with your reseller within 7 days or Adobe will automatically remove the licenses.

Important dates

Account anniversary date

Your VIP Anniversary Date is set to be 12 months from the date of your initial order.

Daily proration

Additional licenses may be added at any time after your initial order. The anniversary date for your additional licenses will be listed on the order confirmation email and in the Account tab in the Admin Console. Add-on licenses are prorated for the length of time they will be used until your next Anniversary Date. Your licenses will be renewed on the Anniversary Date, and changes to your Adobe subscriptions must be made before this date.


Licenses purchased through VIP Marketplace automatically renew for the following year. You may choose to opt-out of automatic renewal, in which case your licenses will be deactivated at your next Anniversary Date. A reminder notification will be sent before any licenses are deactivated, and you may update your renewal settings by contacting your reseller prior to the anniversary date.


Returns are accepted if the entire order is returned, and if the licenses are not currently in use. You must make the return request with your reseller within 14 days of placing the order.


Once you are enrolled in VIP Marketplace, your membership remains effective until any of the following conditions occur:

  • You choose to leave the program by giving a 30-day notice of cancellation to your reseller
  • Adobe terminates the program
  • Your membership is terminated due to a breach of program terms and conditions

The program terms and conditions are subject to change at any time. You will be presented with updated terms and conditions the next time you log in if there are any changes.

Regional deployment

Licenses must be purchased for the country in which your team members reside. (For team members residing in the European Economic Area, “country” shall mean the European Economic Area.)

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